Marketing has changed drastically in this age. Gone are the days of salespersons knocking at doors in a neighborhood to introduce new products and market them. Now, for better or worse, buying decisions are made online, and hence Digital marketing has taken the central place in the landscape of marketing. But with this advancement, one can never be sure if their digital marketing strategy will become super hit or fail miserably. However, there are companies like First Page Digital – Digital Agency Singapore that have executed tens of successful digital marketing campaigns thanks to Data-Driven Digital marketing.
What is Data-Driven Digital Marketing?
Companies don’t have to take surveys anymore to understand the behavior of customers. Sure, well-planned questionnaires help get great insights, but data is the new gold – and it can solve all the problems that marketers face with digital marketing. A data-driven strategy utilizes data gathered by the customers using several strategies to get insights about customers’ buying habits and their likeability for buying newer products. It provides a faster and accurate approach to reaching out to the customers and creating buyer personas for each campaign.
Benefits Of Data-Driven Digital Marketing
Without getting into much of the details, here are six proven benefits of employing a data-driven digital marketing campaign:
1. Accurate And Timely Decisions
Time is money for marketers whether they use a digital approach or go with the basics. However, most marketers struggle with making the right decisions at the right time. Availability of data for a specific group of people helps them decide when it matters the most.
2. Making Groups
Marketing focuses on sending targeted messages to customers belonging to different groups. For example, T-shirts might all look the same, but different demographics have varied preferences for a single piece of clothing. Data-Driven Digital marketing can quickly help marketers divide their audience into groups.
3. Better Personalization
Entertaining the customers and sending specific messages that attract them is the priority of marketers. Using a Data-Driven approach, digital marketers can curate and send specific messages to the segmented audience. And this technique also helps the brands get closer to their customers.
4. Enhanced Customer Experience
Marketers still have to tackle the problem of providing a traditional, physical shopping experience in the digital world. Using data gathered from site signals, customers’ behavior on a shopping portal, and understanding the social engagement of customers, Digital Marketers can get insights about how they can make their customers feel at home while shopping online.
5. Shaping The Product
Products come and leave the market if they are not pre-planned and fail to meet customers’ needs. But using a data-driven digital marketing campaign shows the marketers what their customers want and what strategies they can use to nail their next product launch.
6. Superior Communication
Potential customers of a product do not use the same online platforms. Some of them might be spending their time on TikTok, while others might be surfing YouTube. Marketers can gather datasets like these to create a data-driven digital marketing campaign to send personalized messages to audiences across all channels.