Creating and selling online courses is one of the most effective ways to earn passive income. If you have enough knowledge and expertise about a particular subject, you can create an online course and sell it to those who are interested in your discipline. Whether it’s photography, baking, illustrating, marketing, or coding, every skill is in demand today. Since online learning has increased over the decade, you can earn massive income by selling your course. While creating a course is easy, the real challenge lies in selling it.
Here are some super effective ways to promote your online course and earn money from it.
1. Design a Landing Page
A landing or ‘coming soon’ page will hype your course and build curiosity. It not only acts as a gauge for your analysis but also generates interest in your target audience. This strategy can be applied much before you launch your digital product. It will also buy you time and help you understand the market demand and value. Use free online tools or WordPress to design your own landing page. You can then sell your course through this website.
2. Take it to Your Social Media
Social media gives you the power and voice to reach millions within a jiffy. If you are an active member of one or more social media platforms, you must use it to its full potential. Platforms such as Instagram, Facebook, Snapchat, Twitter, and YouTube are actively used in today’s digital world where you can also find your target audience. If you are not an active member on any of these platforms, build a professional page, and take your business to social media. Upload your contact details and brand logo. Create compelling content and promote your online course through social media posts. Get your audience interested and excited. Lastly, insert a call-to-action feature for your followers to buy your course.
3. Sign Up with an Online Course Platform
If you want your course to sell as soon as you launch it, online course platforms are your best resort. These online platforms curate courses of various subjects from beginner to professional content creators and educators. Some of the best online course platforms that are widely popular today include Udemy, SkillShare, Kajabi, Teachable, LearnDash, Podia, and many others. Since these online platforms are already established and popular, your course will automatically gain recognition without much effort. Every online course platform demands a varying royalty fee.
4. Collaborate with Content Creators
The best way to get your course floating and target your audience is to collaborate with other content creators or influencers. Make sure that the creators you reach out to belong to the same discipline. This will help you target a bigger audience who will be potentially interested. Create content and post on social media or invite a creator to speak at your podcast. This will also give them a way to reach potential followers and increase engagement. If you are just starting, it may be difficult to find content creators who are willing to collaborate. However, if your course revolves around an interesting subject and shows promise, you will definitely gain the interest of fellow content creators.
5. Organize and Speak at an Event
If you have enough budget to promote your online course, the best way to engage a massive audience is to organize a public event. By doing so, you don’t have to wait for such events to pop up. You can organize one on your own and speak with authority. If you are unable to speak to a massive audience or lack confidence, practice beforehand, and build your public-speaking skill. During this event, you can share your valuable insights and explain the benefits of your course in a way that your audience is impelled to buy it.
6. Create a Podcast
A podcast is an inexpensive way to share your thoughts and reach a massive audience from the comfort of your home. Auditory learners prefer to listen to podcasts, which is also a great way to sell your course to those who are interested in the subject. Start by sharing your knowledge about your course’s subject and educating your listeners. Build their trust by sharing some industry secrets and lesser-known facts about your discipline. In the end, promote and hype your online course.
Even if your course is exceptional and stands out from the rest, it will not sell without effective marketing and promotion. These tips will help you reach a massive audience and promote your course across various platforms. Once it gains recognition, you can begin earning your passive income.