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Ad Impression

Posted On : 2 August, 2014 Published By : knowonlineadvertising

An ad which is served to a user’s browser.

Related Articles:
  • Ad Viewability
  • Client Based Tracking and Server Based Tracking
  • What is Conversion?
  • FAQs
  • Glossary: Real Time Bidding (RTB)
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Tracking Code
Ad impression ratio

Must know Terms in Advertising

  • Rich Media
  • Ad Tags
  • Ad Tracking
  • Competitive parity
  • Ad impression ratio
  • Ad transfers
  • Bonus impressions
  • Click-Through Rate
  • Pixel
  • Category development index (CDI)

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