Audience exchange is about helping publishers to sell and buy audience data. The main concept of AE is to bring together the relevant players in advertising and audience data to make it easier for media companies and advertisers to target relevant groups.
The media companies can use audience data exchanges in two ways:

  • They can purchase audience data to improve their advertising revenue streams with better ad targeting.
  • They can also sell audience data to marketers, creating a new revenue stream.
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