Bizographics are “business demographics” – the non-personally identifiable profiles of individual business professionals. These bizographic segments include:
- Job Title-Functional Area (i.e. C-Suite, HR, IT, Finance, etc)
- Company Size (Sole Proprietor, Micro, Small, Medium, Fortune 500, etc.)
- Industry (Health Care, Legal, Manufacturing, etc.)
- Seniority (i.e. Management, Executive, Board Member)
- Gender
- Geo