Network Advertising Initiative

NAI is an industry trade group formed in 1999 that develops self-regulatory standards for online advertising and is the leading self-regulatory association exclusively focused on third-party online advertising.The organization was created by Advertising Networks due to the concerns raised by FTC about user privacy.

Their goal is to create, draft, and oversee the self-regulation of the third-party online advertising industry through enforceable standards and ongoing compliance efforts

To know more about NAI, refer:

Wiki Link: http://en.wikipedia.org/wiki/Network_Advertising_Initiative

OR

Main Page: http://www.networkadvertising.org/

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