NAI is an industry trade group formed in 1999 that develops self-regulatory standards for online advertising and is the leading self-regulatory association exclusively focused on third-party online advertising.The organization was created by Advertising Networks due to the concerns raised by FTC about user privacy.
Their goal is to create, draft, and oversee the self-regulation of the third-party online advertising industry through enforceable standards and ongoing compliance efforts
To know more about NAI, refer:
Wiki Link: http://en.wikipedia.org/wiki/Network_Advertising_Initiative
Main Page: http://www.networkadvertising.org/« Back to Glossary Index