Private Ad Exchange: A Real Gold Mine for CTV/OTT Publishers

CTV allows viewers to access entertaining content via smart TVs, game consoles, smartphones, and other Internet-connected devices. This technology brings demanded content that goes far beyond traditional TV shows and cable programs. Users can enjoy premium content by subscription or watch shows and movies free of charge through AVOD services. Continue Reading

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INTRODUCTION TO 247RTB

With the vision of “Providing cost effective and cross functional ad campaigns”, 247RTB integrates programmatic buying with real time bidding which enables their clients to achieve highly efficient and personalized advertising for their business. It’s one of the leading programmatic buying platforms with their headquarters based out of Tel-Aviv. Being Continue Reading

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