Every Information About Online Advertising at one Place!
Brand recognition is crucial because it is nearly difficult to reach end goals, such as lead generation and sales without it. It is, in fact, the initial stage in the selling process. As a result, the entire game is dependent on employing proper branding strategies – those that address relevancy Continue Reading
Just like adtech (advertising tech) revolutionized digital marketing, artificial intelligence (AI) is now revolutionizing ad tech. Many digital marketers believe that AI is the next big thing when it comes to digital marketing. This is easy to believe since AI has made automating tasks for proper targeting and positioning of Continue Reading
If you’re concerned that your website isn’t getting enough traffic and isn’t ranking high enough on any of the major search engines, then there are a few things that you can do. This article will outline some powerful strategies for improving your website’s traffic in 2021: Optimise for Search Engines Continue Reading
Marketing has changed drastically in this age. Gone are the days of salespersons knocking at doors in a neighborhood to introduce new products and market them. Now, for better or worse, buying decisions are made online, and hence Digital marketing has taken the central place in the landscape of marketing. Continue Reading
Does a buyer visit your blog or website and instantly make a purchase? Although this would be an ideal scenario but it rarely happens. A customer traverse through multiple channels, interact with the brand on various platforms before finally buying the product. Assessing the Return on Investment in this scenario Continue Reading
Once you understand how remarketing campaign can help and make your campaigns more effective, it is now important that you should know how to create remarketing lists and what all list are important to have when running a remarketing campaign. It is a clear fact, what can make our remarketing Continue Reading
A little of technical skills will help you catch unusual traffic easily but the ones without technical skills can also do. All you need to do is watch the post analytics data insightfully and try to figure out a pattern in the traffic. The below 12 points will give you Continue Reading
Comparing Omniture and Google Analytics is not really apt as both serves the site analysis purpose but Omniture stands at a different league providing several advanced segmentation whereas GA gives the basic plus some advanced tracking which is of course covered by Omniture too. But though people have this common Continue Reading