Tracking is often invisible, tools like these Firefox add-on aim to provide users with insight into the trackers they encounter on the web. It’s a best tool (extension) which tells about the third party tracking, widgets or web bugs embedded on the visited site. We can make use of this tool in live plus while trafficking the cases at back end too, like we can save time by checking impression tracker firing without using HTTPFOX. E.g. if the tracker provided is of DoubleClick, when you open the specific ad it will shows written DoubleClick at the right upper corner.

This extension can also be majorly used by publisher team.

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GeoEdge Analytics_Logo_kOA

Most used tool in ad operation is GeoEdge Proxy Toolbar. This is best utilized when trafficking campaigns for different geo; you can always QA the ads by selecting the location where the ad has to render. It’s one of the best proxy tools that can be used in ad operation for testing creative. It provides 130+ locations which even includes some major cities of US.

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In ad operation there are multiple testing is required before taking the ads live, like testing on different browser or devices to see if the ad is rendering properly. So as to avoid checking in everywhere this tool can be used to save time. It provides perfect emulation of different browser and mobile devices.

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    • FireBug


This add-on can be best utilized for technical troubleshooting. It captures all HTTP response and request plus best to inspect HTML and modify style in real time. It’s a best tool to sort out ad serving errors, when things go wrong, Firebug lets you know immediately and gives you detailed and useful information about errors in JavaScriptCSS, and XML.

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Monitor all HTTP/HTTPs traffic from your browser.

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    • Screen Capture


Best for screenshots of ads and also during troubleshooting any publisher issue, you can instantly capture anything which needs to be referred or need to be sent to the client for reference.

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    • Tag Assistant


Tag Assistant helps to troubleshoot installation of various Google tags including Google Analytics, Google Tag Manager and more.

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