Facebook again with it’s new tool which will allow advertisers to track the actions of Facebook users post-click., conversions to their external pages and allow all businesses to track their success on Facebook.

This improvement will help marketers better understand how their ad campaigns drive online actions and also help brands improve future campaigns, the social network claims. It will be part of Facebook’s Ads Manager platform and will count user actions beyond facebook generated from ad clicks within the network. Advertisers will also be able to use optimized CPM (cost per mille) bidding to serve ads to users who are more likely to convert on a business’s site.
In order for this ROI tracking tool to work, all advertisers will need to do is place code on pages on their website that users access after making a conversion. These pages might include the check out page for an ecommerce business, or a thank-you page after filling out a form on a landing page. Once a Facebook user views this page, the Facebook ads platform is alerted that someone who viewed and clicked on a Facebook ad has converted off-site on the advertiser’s page. Even better, advertisers will then have the option to target ads at the segments who have responded positively to certain ads in the past.

This tool is currently in beta and being tested by various advertisers .

 

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