It’s another word for cost per action and is used interchangeably with this term. CPA measures the advertiser’s per conversion cost from start to finish, from the inclusion to the search engine results to creating interesting landing pages that grab the attention of the visitor. This means cost per acquisition measures how much it costs in advertising to convert one person from a visitor to a client for the company.
Action can be different for different campaigns , like for some registration is set as a conversion and for some the buying of any product i.e when a user reaches the ‘Thank you page’ or may be downloading anything from the client’s page.

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