Dynamic CPM is not like the normal CPM that we put, as it is dynamic and keeps changing as per the price an advertiser wants to pay for an impression which is tied directly to the value of the impression to that advertiser. The price generally changes depending on the website, placements, day and time. The logic works good for an advertiser as it is true that not every impression is of equal value to the advertiser and the model is ideal for RTB exchanges.
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