IVR is In-Store Visitation Rate which is a metric with vary formulas (and names), depending on the advertiser or vendor, but all built around a notion of measuring increased foot traffic as a result of a campaign.
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IVR is In-Store Visitation Rate which is a metric with vary formulas (and names), depending on the advertiser or vendor, but all built around a notion of measuring increased foot traffic as a result of a campaign.
« Back to Glossary Index