KPI is Key Performance Indicators, also known as Key Success Indicators (KSI), it helps an organization define and measure progress toward organizational goals. Key Performance Indicators are quantifiable measurements, agreed to beforehand, that reflect the critical success factors of an organization. They will differ depending on the organization.

2 thoughts on “KPI”

    1. Hi Vivek,

      In layman language, KPI is your end target. Looking at which you will decide if your actions were successful or were a failure. For a mobile app ad campaign, the KPI could be installed with a retention rate of 50%. If we achieve the KPI planned, the campaign was successful else a failure.
      Hope it was clear.


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