The advertisements with which users can interact (as opposed to solely animation) in a web-page format.
They may appear in ad formats such as banners and buttons, as well as transitional s (interstitial s) and various over the- page units such as floating ads, page take-overs, and tear-backs.
Rich Media refers to the utilization of various technologies to enhance a recipient’s experience. It uses advanced technology such as steaming video, flash to interact instantly with the user, Also the term of rich media is not easy to define, all the rich media technologies generally exhibit at least some of the following characteristics: allow for advanced animations,support audio/radio in the advertising s and they make possible the instant user interactions. The defining characteristic of rich media is that the media element exhibits dynamic motion. This motion can occur over time or in response to an interaction with the user.

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