Podcasting is trending. Not only the storytellers but many businesses are using podcasting in many ways. There are almost 6 lakh active podcast shows on apple and millions of episodes. The creators and listeners of podcasts have doubled in the past few years. And this is projected to continue growing shortly.
For being a beautiful form of content, podcasting has risen sharply. According to studies, advertisers are spending about $500 million on podcasts in 2021. Some businesses are also leveraging podcasting to promote their products and services.
But What Is The Reason Behind This Exponential Growth Of Podcasting Advertising?
And the only reason behind this is it works. In the era of digital transformation, traditional marketing tactics have become less effective. Brands are paying more money in podcasting advertising than anything else. And every business is trying to stand out with new and applicable marketing tools.
The clickthrough rate of any traditional marketing is as less as 0.05%. Though different placement spots can bring other results, conventional marketing methods are unlikely to get good results.
On the other hand, researchers show that podcasting has outranked traditional advertising methods, and here is a few benefits podcasting advertising can provide:
- Podcasting is a highly engaging medium for delivering messages. For being an audio form of content, podcasts can engage listeners for longer. Businesses looking forward to making their brands popular can prefer podcast advertising. The listeners hang on to every word of a podcast, including an advertisement. When a company prefers investing in podcasting advertising, they don’t need to think over engaging listeners as they automatically engage with the content. On the other hand, attracting and retaining readers through written words is much harder, and it takes more time than you might think.
- As podcasts are generally hosted by a person, the listeners can connect to the content better. They can listen to an actual human, and they put their trust in the host. They also listen to the brands the host is endorsing because of the same reason.
What Are The Elements To Consider While Creating A Podcast Advertising Campaign?
Once you have defined your target audience, this is the time to grasp their attention through podcast advertising. You can use these new mediums to grow your followers and impact your bottom line. There are different strategies you can follow to build your audience through podcasting advertising.
Always Choose A Podcast With Trending Topic
Remember that you must put your advertisement in such a podcast that people like to listen to. Suppose your target audience is aged between 15 to 25 years and loves to listen to podcasts that teach them specific lessons. In that case, you must invest in advertising on such podcasts. Suppose your target audience listens to educational podcasts such as an SEO podcast and anything like a course. In that case, you must invest your money advertising in those podcasts.
Keep Changing Your Message
Remember that people like to listen to podcasts as they get fresh content to listen to more often. If your advertisement sounds repetitive in such a scenario, it will irritate them more than attract them. Try to have different content for your advertising campaigns.
Help Promote The Episodes
Remember that when more listeners listen to the podcast where you are advertising, you will get benefited. If you want to bring tangible results to your business, you can do that collaboratively. Consider promoting the episodes where your advertisement is likely to appear.
Podcasting advertising is advantageous for any business to boost website traffic and convertible leads. You can also create your own podcast to promote your business. Investing in the podcast is a well worth investment that builds a loyal audience to take your business to the next level.