Strange but true that today people are spending as much time as they spend watching TV and which is great news for the mobile advertiser that they can utilize this benefit of users using mobile as media to entertain them.Recently survey gave this result that mobile is catching up to time spent on TV.If you go deep, actually the effects of mobile seem to be additive and not replacement of TV i.e. people aren’t spending less time with other screens they’re just spending more time with mobile in addition to what they were already doing.
But it’s a great fact for the advertiser so as now they can reach the users through mobile too and get a good response ..