The Mobile marketing Awards are organized by The Brainfood Store and Irish Marketing Journal and the awards are produced by Alchemy Event Management with an office at 4 Rogans Court, Patrick Street, Dun Laoghaire Co. Dublin on behalf of the organizers.

Like every year this year also there were many entries for Mobile Marketing Award, out of the entries 250 got finalized and the list has been revealed, you can see them below: (Source:Mobile Marketing)

Most Effective Mobile Advertising Campaign

  • Cheil Worldwide and Mobile 5 – Samsung Galaxy S4 Global Launch
  • Fetch – From eBay With Love
  • InMobi – Nick Grimshaw Breakfast Show
  • Manning Gottlieb OMD – John Lewis Click and Collect
  • Manning Gottlieb OMD – Driving the Nissan N-Tec
  • Manning Gottlieb OMD – Specsavers Hyper-local Sales
  • Millennial Media/Eagle Eye/Harvester – Mitchell & Butlers Harvester Passbook
  • Mindshare – Kleenex & Sneezeman: The Game
  • OMD UK/Channel 4 – Tonight on 4 TV Guide
  • OMD UK/Coty UK – Rimmel London Kate Matte Lip Ad Sync
  • OMD UK/Intel – Intel Inside Live: TV Star In 30 Seconds
  • Somo and Probability – Lady Lucks Second Screen
  • Unilever VO5 – VO5 & Shazam
  • Waitrose – Waitrose Passbook
  • YuMe – JustWink

Most Effective Tactical Messaging Campaign

  • Amobee – Svarovski App Download and Footfall Campaign
  • Iris Mobile and Leo Burnett USA – George & Will Come to Life
  • MEC – Colgate Kumbh Mela
  • Manning Gottlieb OMD – Virgin Wi-fi on the Underground
  • Mindshare UK – Comfort Range, Weve Proximity Messaging
  • the7 Stars – Virgin EMI, Avicii ‘Wake Me Up’ Mobile-first Alarm

 

Most Effective Mobile Advertising Platform/Network

  • AdColony HD Instant-Play
  • Airpush
  • Amobee
  • Fiksu Mobile App Marketing Platform
  • InMobi
  • Leadbolt Mobile User Acquisition and Monetization Platform
  • Qriously Opinion Targeting
  • Smaato Mobile RTB Ad Exchange
  • Tapjoy Mobile Advertising Platform
  • Textlocal Messenger 2.0
  • Trademob
  • Upstream MINT
  • Vserv.mobi

Most Effective Mobile Affiliate Campaign/Solution

  • Affiliate Window Network
  • Mac Presents – Rolling Stones App Sponsored by Citi
  • Tradedoubler’s Mobile Affiliate Solution
  • TradeDoubler – Omni-Channel Affiliate Programme for The Body Shop
  • Westfield/nFluence – My Westfield Personalised Ap

Most Effective Mobile Augmented Reality Campaign/Solution

  • Audi and Somo – Audi A3 iPad App
  • Audi and Somo – Audi Vision
  • Fetch – eBay Living Augmented Reality Campaign: Three Lives of Household Objects
  • Nimbletank – Universal Music Grrrrrr Rolling Stones Album Launch
  • Re:Systems: BT London Live App

Most Effective Mobile Application – b2b

  • Auto Trader Dealer Portal
  • EE/Publicis Blueprint – Orange Exchange Magazine App
  • Honeywell/ The Purple Agency – Honeywell Installer Assistant
  • It Suits IT – Apps4FashionRippll AppSplash – Boxpark App
  • Myrio Interactive Shopping Window
  • Pitcher CLM
  • Tassell Design – ProLogis UK iPhone/iPad App
  • Thomson Reuters Eikon
  • Warburtons/Golden Gekko – Red Insights

Most Effective Mobile Application – b2c

  • AccuWeather for Android
  • The Asda App
  • British Gas App
  • Durex – The Durexperiment App
  • Hotels.com
  • The Mothercare App
  • MX Data – Tube Map
  • Sync Interactive – Pregnancy by Bounty
  • TUI Travel/AKQA/Aditi Technologies/Creator – My Thomson App
  • Turkiye Is Bankasi – IsCep
  • Westfield/nFluence – My Westfield Personalised App
  • Wimbledon, The All England Lawn Tennis Club – Wimbledon 2013 Official App

Most Effective Mobile Charity Campaign/Solution

  • Friends of the Earth and OpenFundraising – The Bees Need You
  • OpenMarket – DEC Syria Crisis Appeal
  • OpenMarket /Open Fundraising – Open Fundraising’s Mobilise Platform
  • Sociercise Virtual Charity Races
  • The Marketing Arm – The Skyhook Challenge
  • Velti – Comic Relief 2013

Most Effective Mobile Couponing or Barcode Campaign

  • i-movo – Coors-Light Cold Caller
  • Incentivated – Marks & Spencer Mobile Coupons
  • Manning Gottlieb OMD – Specsavers Hyper-local Sales
  • Millennial Media/Eagle Eye/Harvester – Mitchell & Butlers Harvester Passbook

Most Effective Mobile CRM/Enterprise Messaging Campaign

  • Brandtone – Knorr Soup In Every Stew
  • Brandtone – Credit for Torcida
  • Infinite Convergence Solutions – Enterprise Messaging Service
  • Iris Mobile and Leo Burnett USA – George & Will Come to Life
  • OpenMarket – Amdocs Mobile Engagement Platform Deployment
  • Westfield/nFluence – My Westfield Personalised App

Most Effective Location-based Service/Campaign

  • 9xb – Eddisons
  • Manning Gottlieb OMD – Specsavers Hyper-local Sales
  • MEC – Colgate Kumbh Mela
  • MX Data – Tube Map
  • Telmap Navigator South Africa
  • the7stars – Virgin EMI, Emeli Sande Valentine’s Day Proximity MMS

Most Effective mCommerce Solution

  • Add Innovation – Zando
  • 9xb – Hi-Tec
  • Mothercare
  • Paythru & ParkREG – ParkREG
  • Paythru, Shopamani and Mudo – Mudo Express Checkout
  • The Share Centre/SDL Mobile – The Share Centre
  • txtNation – Junglepay.com

Most Effective Mobile Site

  • AccuWeather
  • Debenhams
  • Hotels.com
  • Isobar – Toyota GT86 ‘The Real Deal’
  • Mothercare
  • Movement – ADT 2012
  • Nimbletank Mobile Site
  • The Share Centre/SDL Mobile – The Share Centre
  • Velti – Walkers Homegrown

Most Effective Campaign from a Mobile Operator

  • Amobee – Telefonica Tu Me App Download Campaign
  • EE/IMImobile – EE Personalised Mobile Site
  • EE/Publicis Blueprint – Orange Exchange Magazine App
  • T-Mobile/IMImobile – Dancing Dads Campaign
  • Velti – Vodafone Freebee Rewardz

Most Effective Mobile Payment Solution

  • Bango’s Payment Platform for App Stores
  • Corethree – Brighton and Hove Buses Mobile Ticketing
  • Kotak Mahindra Mobile Banking App
  • Oxygen8 Group – Charge2Mobile
  • PKO Bank Polski – IKO Mobile Banking App
  • PostFinance – iTunes Credit Top-up
  • Turkiye Is Bankai – Iscep Parakod

Most Effective Mobile Publishing Solution

  • DudaMobile
  • It Suits IT – Apps4Fashion
  • Pixelplant
  • Velti – 5ml

Most Effective Social Campaign

  • Millennial Media & Maxus – Mercedes ‘You Drive the Story’
  • Millennial Media & MEC – Activision Call of Duty, Black Ops II’ Photo Shoot Campaign
  • Tapit – Halo ‘Capture the Poster’
  • Initiative UK – Tesco Forget Me Not

Most Effective Mobile Sales Promotion/Direct Response Campaign

  • Brandtone – Credit for Torcida
  • Friends of the Earth and OpenFundraising – The Bees Need You
  • i-movo – Coors-Light Cold Caller
  • Manning Gottlieb OMD – Specsavers Hyper-local Sales
  • Millennial Media/Eagle Eye/Harvester – Mitchell & Butlers Harvester Passbook
  • Upstream – Megabolada Brazil 2012
  • Waitrose – Waitrose Passbook

Most Effective Tablet Application

  • Accenture Outlook iPad App
  • Apptitude Media – British Journal of Photography iPad App
  • Audi and Somo – Audi A3 iPad App
  • Auto trader iPad App
  • EE/Publicis Blueprint – Orange Exchange Magazine App
  • Hotels.com iPad App
  • Pocket App – Prostate Clinic
  • Re:Systems – Skidmore, Owings & Merrill LLP Portfolio App
  • Wimbledon, The All England Lawn Tennis Club – Wimbledon 2013 Official iPad App

Most Effective Mobile Ticketing Solution

  • Movement – V Festival 2012: Our Garden
  • Paythru & ParkREG – ParkREG
  • Corethree – Brighton and Hove Buses Mobile Ticketing
  • Code Computerlove and Chester Zoo – Chester Zoo’s Fast Ticket Sales Solution

Most Effective Mobile Travel & Tourism Solution

  • AirAsia Expedia & Somo – AirAsia Expedia App Promotion
  • Hotels.com
  • MX Data – Tube Map
  • Netbiscuits – Hotels.info
  • TUI Travel/AKQA/Aditi Technologies/Creator – My Thomson App

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