How is AI Transforming Adtech?

Just like adtech (advertising tech) revolutionized digital marketing, artificial intelligence (AI) is now revolutionizing ad tech. Many digital marketers believe that AI is the next big thing when it comes to digital marketing. This is easy to believe since AI has made automating tasks for proper targeting and positioning of Continue Reading

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Impact of Artificial Intelligence In Advertising

Artificial Intelligence has transformed most of the industries from finance to healthcare, digital advertising is no different. The presence of AI technology can be witnessed at every step, right from the creation of ads to target potential customers at the right moment. AI has something to offer for all key Continue Reading

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