Google Invite Media:
Invite Media is a high impact demand-side platform that enables advertisers, agencies and agency trading desks to use real-time bidding to buy and optimize online media.
Buyers can use Invite Media’s technology to set up and manage automated strategies to help facilitate intelligent buying across all major sources of real-time bidded inventory, all in a single interface. With the ability to apply data from any major source, plus the freedom to create business rules for bidding and optimization, Invite Media gives buyers flexible control over campaign performance
Reference Link: http://www.invitemedia.com/
In 2007, MediaMath introduced the first demand-side platform (DSP), changing the way digital media is purchased, and creating a new, more efficient way for advertisers to reach consumers, individually, at scale.
Today, MediaMath is the global technology company that is empowering modern marketers to reimagine the way their marketing performs by transforming the technology that powers it. Our TerminalOne Marketing Operating System™ allows marketers to activate data, automate execution, and optimize consumer interactions across multiple channels. In a world where reach and efficiency are typically at war, you need technology and math to manage your marketing presence.
Reference Link: http://www.mediamath.com/
Turn was founded to bring the efficiencies of search to online display. They empower the world’s best advertising agencies and marketers to create intimacy between premium brands and their targeted audiences by delivering the most effective data-driven digital advertising. Turn’s real-time end-to-end media management platform delivers custom audiences at scale with unmatched performance and actionable insights. The company is based in Silicon Valley with locations in New York City, Chicago, San Francisco, Los Angeles and Charlotte.
Reference Link: http://www.turn.com/
X + 1:
[x+1] Origin Platform is a programmatic marketing hub that empowers the world’s best brands to hold progressively relevant conversations across a full spectrum of paid and owned media. [x+1] Origin Data Management Platform, powered by the Predictive Optimization Engine (POE™) and a wholly-integrated DSP, blends first and third-party data with predictive decisioning to engage audiences across online display, mobile web, apps, email, site, and other digital channels. The company is headquartered in New York City with offices in Connecticut, Illinois, and Michigan.
Reference Link: http://www.xplusone.net/
DataXu was founded by MIT aeronautics and astronautics scientists who wrote the combinatorial language that guided NASA’s Mars mission plans. These scientists – joined by co-founders with extensive digital media and consumer electronics expertise – examined potential commercial applications that would benefit from a system that could make real-time decisions. They provide the leading real-time media management platform for digital advertising campaigns across online, mobile and video channels. With a transformative approach to digital advertising – combining automated media buying, optimization and analytics – DataXu helps brands and their agencies use dynamic ad decisioning intelligence for the highest media effectiveness, better operational efficiencies and unique consumer insights. DataXu is headquartered in Boston, Massachusetts, and is backed by Atlas Venture, Flybridge Capital Partners and Menlo Ventures.
Reference Link: https://www.dataxu.com/
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