Digitalisation has genuinely changed the way we do business. Almost every small and big business now strives to have an online presence as this is a crucial part of driving customers to any business. With competition tougher than ever, having a strong marketing plan is critical.
Whether you’re a large smartphone manufacturer like Samsung or a medium-sized crate manufacturer like Teacrate in the United Kingdom, your marketing strategy is could make or break your company. With lacklustre marketing, you may struggle to attract new clients and fall behind your competition.
Marketing is an essential part of running a successful business. As a business owner, you need to understand the small details that will make a difference in the long run. In this article, we’ll outline the marketing strategies that will help your storage or moving company to attract new clients and grow your business.
1. Have an Appealing Website
Having a website is essential these days. However, an unprofessional or sloppy website won’t do. On the other hand, an attractive website will convince potential customers to spend more time on your site, and so be more likely to contract your services.
Make sure your website is user-friendly, with branded colours, easy to read fonts, and no unnecessary buttons. Keep it simple so that customers can easily what you’re selling. Furthermore, having an appealing website will persuade customers to scroll farther rather than closing the window and visiting your competitors’ websites.
On the other hand, make sure your website has meaningful information and is SEO-friendly to ensure it ranks well on search engines. Remember that a website is a representation of your company. The more appealing it is, the better impression it will make on potential customers.
Another significant result of digitalisation is that businesses can now build a large customer base through social media platforms. If you’re establishing a business and don’t know how to sell your products or services on social media, you’re missing out on a vast amount of potential customers.
Marketing your busienss effectively on social media is crucial. Having a presence on platforms like Instagram, Facebook, and Twitter posting regular content can assist you in attracting a large number of customers. Also, engaging with your customers on social media using various strategies will encourage them to buy from you.
Using Google and Facebook advertisements is one of the most effective marketing strategies you can use today. This type of advertising makes it simple for your business on the first pages of search engines like Google.
For example, if you offer storage and moving services, you can target clients based on specific demographics. Every potential customer who then searches for a moving company on Google or Facebook will see your company at the top of the search results.
4. Keep Contact Information Updated
Small businesses often overlook the importance of updating their website. They may build it and then ignore it, which subsequently becomes a problem. Keeping content updated on your website and social media platforms is critical. This allows clients to contact you and get the information they need to contract your services.
Having a blog section on your website can have a range of benefits and can help you improve your marketing strategy in a variety of ways. Creating blogs is a simple way to increase traffic to your website as blogs can be extremely useful in improving your site’s SEO.
You can also provide important information to potential and existing clients through blogs, which may persuade them to buy your products or services. However, one thing to keep in mind is that you should stick to blogs that are relevant to your business and customer base. For example, if you run a storage and moving company, you could post on topics such as how to maximise your storage, and the best way to protect items when moving.
Google Maps is a powerful marketing tool that can help you to promote your business. People typically look for businesses through Google Maps, so this platform allows you to tap into a large pool of potential clients. However, it is important to keep your business’ essential information, contacts, photos, and exact directions up to date to make the most of this tool. Interacting with client feedback is also essential.
Customer feedback is extremely important not just on platforms like Google Maps, but also in allowing you to refine your business model and grow your customer base. Today’s consumers check reviews almost religiously when deciding what product to buy or what business to use. That is why you should always encourage your customers to leave reviews, especially the satisfied ones!
Marketing is pivotal to business success in the modern world, and so developing a strong marketing plan is critical for any organisation. Do your research, and be sure to make marketing a priority in your storage or moving business!