The units of inventory that are made available to advertisers as fulfillment for the inventory the advertiser purchased that ran in programs that under-delivered on the guaranteed ratings. ADU results in make goods!
« Back to Glossary IndexEvery Information About Online Advertising at one Place!
The units of inventory that are made available to advertisers as fulfillment for the inventory the advertiser purchased that ran in programs that under-delivered on the guaranteed ratings. ADU results in make goods!
« Back to Glossary Index