Running a small business can be tricky, but it’s also gratifying. There are several things to juggle – from marketing and sales to operations and accounting – and it can be challenging to know where to start. Luckily, there are several tools out there that can help make the process a little bit easier. Here are six to target.
1. Applicant Tracking Systems
An applicant tracking system (ATS) is a software application that helps businesses manage the recruitment process, from posting job descriptions to accepting and tracking applications. While an ATS can be beneficial for companies of any size, it can be helpful for small businesses that don’t have the internal resources dedicated to recruiting.
An ATS can help save time and money by automating many of the tasks associated with recruiting, such as posting job descriptions and sorting through resumes. It can also help ensure that only the most qualified candidates are considered for open positions.
There are a few key features to look for when choosing such tracking tools, such as ease of use. The applicant tracking software should be able to track all applicant data in one central location. Besides, check if it allows you to post job descriptions to multiple job boards with the click of a button. Also, ensure the system parses resumes and extracts the most crucial information, such as contact information, education, and work experience.
2. Google Analytics Tools
Google Analytics is a free tool that provides insights into how your website performs. It can help you track where your traffic is coming from, what people are doing on your site, and where they’re going next. This information can be precious in understanding what’s working and what isn’t.
The benefits of Google Analytics tools for small businesses are many. Still, some of the most notable ones include being able to track website performance, understand customer behaviour, and make data-driven decisions
3. Customer Relationship Management (CRM) Tools
A CRM tool manages customer relationships, from first contact to post-purchase follow-up. CRM tools can help businesses keep track of their customers’ contact information, purchase history, and other essential data.
While a CRM tool can be beneficial for companies of any size, it can be helpful for small businesses looking to build and maintain strong relationships with their customers. CRM tools can help small businesses track customer data, automate follow-up communications, and identify upselling and cross-selling opportunities.
Salesforce Sales Cloud is a CRM tool that helps businesses manage their sales processes, from lead generation to close. Salesforce Sales Cloud can be beneficial for companies of any size. Still, it can be conducive for small businesses to streamline their sales process and improve customer relationships.
The tools provide users with several features, including contact management, lead tracking, and opportunity management. It also includes several sales-focused tools, such as a quoting tool and an order management system.
4. Invoicing and Accounting Software
This software helps businesses manage their finances, from tracking expenses to issuing invoices. This type of software can be beneficial for small businesses that want to stay on top of their finances and avoid late payments.
Each invoicing and accounting software option has its own set of features, but all of them can help small businesses with their accounting needs. For example, FreshBooks can help companies track expenses, issue invoices, and manage payments. Wave Accounting can help companies create financial reports and monitor their cash flow. QuickBooks can help businesses organize their finances and create invoices.
5. Marketing Automation Software
In its simplest form, marketing involves creating and delivering messages that promote a product, service, or brand. Marketing automation software is a type of software that helps businesses automate their marketing efforts. This can include email marketing, social media campaigns, and targeted ads.
Marketing automation software can be beneficial for companies of any size. Still, it can be constructive for small businesses that want to free up time and resources to focus on other business areas. The most popular marketing automation software options include HubSpot, Marketo, Pardot, and Infusionsoft.
6. Project Management Software
Project management software helps businesses plan, execute, and track projects. This type of software can be beneficial for companies of any size, but it is often considered essential for small businesses that want to stay organized and on track.
Project management software can help small businesses in several ways, including keeping track of tasks, setting deadlines, and assigning roles. It can also help companies create and share project plans and track progress and budget. Some of the most popular project management software options include Asana, Trello, and Basecamp.
Small businesses have a lot to gain from using the right tools to help improve their operations. From CRM tools to invoicing and accounting software, several options can help small businesses save time and resources. When choosing the right tools for your business, consider your needs and budget.