|Facebook owned and agency-focused
|Google owned & publisher/exchange focus
|Not so strong in video technology (VPAID ad creator, Interactive video blocks, video certification
|Core Instream capabilities, YouTube focused. Video integration is quite easy in DCM
|Global presence, technical support & local service in over 141 countries
|Disparate coverage in largest countries & US service focus. Double Click is leading in most countries including US and other 215 countries.
|Atlas is currently compatible to 1,82,564 websites approximately
|DCM is currently compatible to currently 1,716,826 websites approximately
|Never been a Rich Media platform and struggles to innovate in this channel
|Continuous innovation in new formats, rising star awards from Rich Media legacy
|Attribution report is not available in Atlas.
|Attribution report is available in double click. We can get source wise report
|Verification tool is not available in Atlas . So we cannot able to indicate the domains and URLs where your ads serve .
|Verification checks your DCM ad tags to make sure they are well-formed and provides quick statistics on Geo-targeting and default ad rates. Verification also indicates the domains and URLs where your ads serve, and classifies your page content into categories.
|Site tagging implementation through atlas is quite complex and tiring process.
|Through Flood light tagging and GTM , the tagging becomes quite simple and we can do multiple levels of tagging through single platform.
|Dynamic creative run is not possible in Atlas
|We can run dynamic tags through DCM and it will reduce the time and we can control the dynamic creatives at our end.
|A/B Testing concept is not available in Atlas
|A/B testing concept is inbuilt within DCM through which we can check the performance of the creative.