| Atlas | Double click |
| Facebook owned and agency-focused | Google owned & publisher/exchange focus |
| Not so strong in video technology (VPAID ad creator, Interactive video blocks, video certification | Core Instream capabilities, YouTube focused. Video integration is quite easy in DCM |
| Global presence, technical support & local service in over 141 countries | Disparate coverage in largest countries & US service focus. Double Click is leading in most countries including US and other 215 countries. |
| Atlas is currently compatible to 1,82,564 websites approximately | DCM is currently compatible to currently 1,716,826 websites approximately |
| Never been a Rich Media platform and struggles to innovate in this channel | Continuous innovation in new formats, rising star awards from Rich Media legacy |
| Attribution report is not available in Atlas. | Attribution report is available in double click. We can get source wise report |
| Verification tool is not available in Atlas . So we cannot able to indicate the domains and URLs where your ads serve . | Verification checks your DCM ad tags to make sure they are well-formed and provides quick statistics on Geo-targeting and default ad rates. Verification also indicates the domains and URLs where your ads serve, and classifies your page content into categories. |
| Site tagging implementation through atlas is quite complex and tiring process. | Through Flood light tagging and GTM , the tagging becomes quite simple and we can do multiple levels of tagging through single platform. |
| Dynamic creative run is not possible in Atlas | We can run dynamic tags through DCM and it will reduce the time and we can control the dynamic creatives at our end. |
| A/B Testing concept is not available in Atlas | A/B testing concept is inbuilt within DCM through which we can check the performance of the creative. |