Improving the search engine ranking of your site is a crucial component of any digital marketing strategy. Some of the best strategies listed below can be used to improve your website and boost its online presence. Let’s take a look at them:
Perform a Technical SEO Audit
A technical SEO audit analyzes your website in detail for any technical issues that can be improved. Many people contemplate why is a technical SEO audit important? Because search engine algorithms are constantly changing and becoming more sophisticated, you need to ensure that your website is up to date with these changes.
While performing an SEO audit, you will need to check the code on your site and ensure that it complies with all current industry standards. You can do this by running some keyword searches on Google or Bing, then reviewing the results page for any pages of yours that appear in those results; if none appear, then there may still be some issues.
Optimize for Core Web Vitals and Page Experience
You need to start by defining core web vitals, including the URL, meta description, and title tag. The importance of these elements cannot be overstated. You can boost your website’s ranking performance by optimizing these elements for search engines. If you want to make a name for yourself in the digital world, then there’s no better way than by optimizing your site according to Google’s algorithm updates.
The page experience refers to how users feel when they visit your site, and it is one of the most important factors when considering whether or not someone will return later on down the line, which means more visitors = increased sales. If visitors come back often enough, then this will improve their trust in the Company.
Implement Structured Data/Schema Markup
Structured data/schema markup is a way to improve the way your content is displayed in search results. It can help you rank higher in search results and make your website more accessible.
The first step is to identify the type of content on your site. Is it an article? Or a recipe? Once you figure that out, you’ll need to decide which schema markups are appropriate for those types of content.
You can use tools like Moz’s Open Graph Protocol Validator or Google’s Structured Data Testing Tool to check whether or not your site is properly coded with schema markups. If there are any issues with how the code is implemented on your site, this tool will let you know what those issues are so that you can fix them quickly.
Benefit from the ‘People Also Ask’ Search Feature
“People Also Ask” is a list of additional topics people have asked Google about.
The “People Also Ask” feature has become more popular than any other SERP feature. Based on SearchEngineLand studies, more than 65% of the search queries had PAA on Google SERP.
You’ll be able to see a list of related questions that focus on your topic, and you can use this information to expand your knowledge base, write better content, and hone in on what people want when searching for solutions to their problems.
Additionally, if someone asks a question online and receives an unsatisfactory answer from Google’s built-in search algorithms, they may leave unsatisfied. But suppose there’s enough demand for this particular question or topic area among other users who have visited before them. In that case, we recommend checking out our post, How to Write Better Google Answer Boxes, so that everyone gets satisfied.
Include Less Competitive and LSI Keywords
It’s important to include less-competitive and LSI keywords in your content.
- Less-competitive Keywords: Let’s say your main keyword is ‘computer parts online shopping which has around 100 searches per month. The competition is pretty tough here, but if we dig into long-tail keywords relevant to this topic, we find that there are 800 monthly searches for ‘cheap computer parts. Thus, it is an easy target market with not much competition. You can use this strategy when writing content or creating ads on Facebook or Instagram.
- LSI Keywords: These are related keywords that help Google understand the context of your content by providing additional information about what you are trying to say in one sentence. For example, “I love puppies because they make me happy.” It would appear as four different search results with related queries like ‘happy dogs’ or ‘happy puppies.’ If someone searches for either of these queries on Google, chances are good that they’ll see your site ranked at least somewhere near the top due to its relevance, with both terms being included.
Rich snippets are pieces of code that show up in SERPs and online listings, providing more information about your business or piece of content. They can be text-based, image-based, the same thing as icons, or both. There are over 50 different types of rich snippets. It’s not just one type but a whole family. They all look different and serve different functions. For example, some might tell you how many people have shared this content on social media, while others provide reviews from third-party sites like TripAdvisor or Yelp. Some others may give you pricing information for items in an eCommerce store; others let you know whether coupons are available for certain items, etc. The possibilities are endless.
Featured Snippet is a popular type of rich snippet. A study by SemRush shows that 19% of keywords have featured snippets, while 7.3% have multiple featured snippets. The best part is that 99% of search results that have featured snippets are ranked at the topmost position on search results. On the other hand, there’s only a 0.7% possibility of such keywords to rank second and an even lesser chance for a 3-8 ranking. The stats reflect the importance of having these snippets in your search KWs and how they can positively affect your SERPs.
Optimize for Voice Search
If you’re not optimizing for voice search, your website is missing out on a huge opportunity to be found by the next generation of searchers. Voice allows users to speak with their devices rather than just type into them.
Voice Searches are much more common than you think. According to data from Think with Google, around 27% of the population worldwide uses voice search on mobile. Thus, it is around a quarter of the population. However, the use of voice search is more in the U.S. than worldwide. Around half of the U.S. population uses voice search. That means if someone is looking for a business in your area using their smartphone, they could just ask their phone, “Where can I buy dry cleaning near me?”
How Should You Optimize Your Content for Voice Search?
The first step is identifying keywords and phrases people will most likely use during a voice search. It doesn’t matter what words come after the keyword; what matters is how often those words appear on your website and how well-connected each instance is to another instance of that keyword or phrase. It makes it easier for Google’s algorithm, which determines which sites rank highest in its search engine results, and humans to read through these results later on down the road.
Improve Your Social Signals
Social signals are important for SEO but are not as important as they were a few years ago. Links from social media platforms can still boost your search rankings, though. Social signals may have an indirect impact on Google SEO, but like and shares directly impact the search rankings on Bing. Most people think Bing doesn’t hold enough importance, but approximately 24% of internet searches are done through Bing. Furthermore, this number has increased gradually over the years. So, it can be concluded that Bing can also send enough traffic, so social signals are important for boosting your ranking on BING.
If you want to improve your social signals:
- Manually create backlinks from relevant sites, e.g., guest blogging
- Create shareable content that people will want to share on their accounts
- Try Getting Backlinks from Authority Sources
- Backlinks can be a great way to improve your SEO and drive traffic to your site.
These strategies will help you increase your online presence and improve your business.
There’s no doubt that the Internet is an ever-changing landscape, but the good news is that you don’t have to reinvent yourself every time something new comes along. Instead, the key is to be aware of these trends before they become mainstream and implement them as early as possible. By doing so, you can stay ahead of your competitors and reap all the benefits that come with it.