When your online advertising includes high-quality eye-catching imagery, you will engage more people. In turn, that allows you to reach more prospective customers and increase your sales.
So, don’t underestimate how powerful the right photo or image can be. Get started by checking out the following helpful guide on how to use eye-catching images in your online promotional material.
Avoid Stock Images
First off, avoid stock images.
Yes, some stock images may indeed be eye-catching. But studies show, time and time again, that using unique photographs and images is much more effective in terms of marketing than stock photos.
The reason is online users will often see the same stock images on different sites. Even when they haven’t seen a stock image before, they can often spot the telltale signs of stock imagery. Therefore, stock images can end up being exactly the opposite of eye-catching.
If you don’t have photography or design skills yourself, you can either learn or hire a professional. You can then ensure every image you use in your marketing content is unique and engaging.
Use Infographics for Marketing Material That Contains a Lot of Information
Marketing imagery isn’t limited to photographs, illustrations, and vectors. Infographics are one of the best types of images to catch people’s eyes and inform them about topics in an easy-to-digest way.
While infographics aren’t suitable for all types of marketing, they’re ideal for use in things like blog posts and email newsletters.
You can combine images with text content to help viewers understand your products better or give them insights into your industry.
People respond better to visuals than written content, so if you want to provide lots of information in your marketing content, using eye-catching infographics is the way to go.
Furthermore, infographics are highly shareable, so by using them, you can potentially reach a much wider audience.
There are multiple excellent marketing methods you can use to boost your online sales. Using infographics in your advertising is one great method.
Choose Images That Are Relevant
By selecting the right images and choosing bright colors, you can certainly make your advertising imagery more eye-catching. But the images need to be relevant to your brand and your products or services.
The images you select for any marketing material should communicate a message and fit into the overall story that you’re telling.
Furthermore, relevance means ensuring the imagery you include in your ads is consistent with the colors and style of your brand.
When you consider such details, the overall effect of your online advertising will be much more powerful and you will be able to catch the eyes of prospective customers.
Try Out Photo Effects, e.g. a Rainbow Filter
With a great online editing tool, you can add a lot of different effects to your imagery to make it really stand out.
For instance, you could use a rainbow filter for photos, which enables you to use a variety of eye-catching colors in just one image and make your imagery look unique and professional.
By using customizable effects, you can quickly transform ordinary photos into something rather extraordinary. And there are plenty of other effects that you could use, including a cartoon effect and an oil painting effect.
If you want your images to be vibrant, colorful, and eye-catching, don’t be afraid to experiment in order to find the best option for your advertisement.
Enhance the Image Quality
Quality matters. For your online advertising to be effective, it’s vital that the images you use are of high quality.
In addition to ensuring your images are high resolution, you should use online editing software to make adjustments to the images you’re considering using for promotional purposes.
For instance, you can enhance lighting and color saturation, remove blemishes, remove backgrounds, add color backgrounds, crop images so that they utilize the golden ratio rule, and much more.
First impressions are crucial, especially in online advertising. So, spend time using photo editing tools to improve the quality of any imagery you plan to use in your advertising.