Social media marketing is one of the most important ways to promote your business. It’s free and can be done on any device. You don’t need special skills or equipment, just a little creativity and some ideas about what you want to do. And best of all, social media allows you to market 24 hours a day! With Instagram being one of the top social platforms on the market, it is only natural that businesses big and small include it in their social media strategies. There are many benefits of using Instagram in the workplace, including increased sales, better customer service, and more brand awareness.
Expand your marketing strategy to IG
Instagram has over 300 million active monthly users, so it’s a great marketing channel to build awareness for your brand and product, especially if you’re trying to reach a younger demographic who use sites like Tumblr, Facebook, and Twitter. Your main goal is to gain as many Instagram followers as you can. The photos are easy to share, which means you can tag a brand or a location in a picture and a lot of people will see it.
There are a few ways that you can use Instagram in your company:
- Post pictures of events or products
- Share links to informative articles about your industry on the platform’s “Explore” page
- Promote contests for customers with giveaways or discounts
- Show off behind-the-scenes photos from work
- Answer customer questions through direct messages.
Instagram is also great for creating a community around your products. You can answer questions from customers about how to use your product or where they can find it in their area. People will leave comments on content you post, so if someone posts a photo of themselves wearing your product, other people will want to do it too. The platform is being constantly updated and has many new features designed specifically for businesses to increase sales.
Companies like to post pictures of events or products on Instagram because they want to show potential customers what their products look like and how they will help them. When you share links to informative articles about your industry on Instagram’s “Explore” page, you are helping your followers learn more about the business that could end up benefiting your company. If a company is having a contest, they will post it on Instagram to draw more attention to the brand. Companies like to share behind-the-scenes photos of their business because it shows that real people are working hard for the company. Another benefit of using Instagram in the workplace is that you can answer customer questions through direct messages, creating a personalized one-on-one customer approach that people appreciate.
Everyone knows that social media is a great way to help with brand awareness, but Instagram may be the best place for this. You can post pictures that show people using your product or just looking at it. People are used to seeing brands on television, and social media sites are a great way for you to get them thinking about how they feel about your brand.
One of the best parts of having an Instagram page is that you’re putting yourself out there as someone who cares about their customers. Customers who follow you on Instagram will expect real responses. If someone leaves a comment asking where they can buy something or what size “medium” refers to, be sure to answer.
Instagram is also a great way to get in front of a different type of audience. You may have a business that caters to each gender, or you might have something that appeals more to one group than another. Either way, Instagram can help you get your product in front of the people who will be most interested in it.
You should always tag other accounts and mention people who you think might be likely to share your photos or talk about your business. This can make Instagram a really powerful way for you to get the word out to an entirely new audience!
Expand your reach
Tagging your Instagram posts with popular hashtags can help even more people find out about your products. Make sure you post photos of your product in use – whether it’s someone eating at a restaurant you recommend or using something you sell – along with some text and relevant hashtags (like #eat #healthyeating and #healthyfood) so people who don’t follow you can see them and click through to like your page.
You want to get people thinking about your product when they’re not on Instagram – if they need something, chances are they’ll go onto their phone and look for it. Make sure that you include visual representations of your brand in everyday life and by real users. This can significantly increase traffic towards your website and revenue.
Insta-sales and contests
People love free stuff and awareness! One idea is to give away a small sample of something in an Instagram giveaway. That way, you can get lots of new, potential customers into your brand while giving back to people who already love what you do. You’ll want to post about this on all your social media sites because winners may come from anywhere. Giveaways are also a great way to promote products that aren’t selling very well since everyone loves free stuff!
If you offer coupons or deals, make sure to put these details in the caption of the photo, so customers know what’s going on and can take advantage of it! You can also link out to your website or store with a “swipe up” app that allows brands to add a link and open it in their browser directly from within Instagram, making it easier than ever for people to shop online.
It’s important when using social media to post engaging content, so make sure your photos are interesting and the information you’re sharing is helpful for users or gets them pumped about purchasing something. If you want to share an inside look at your company like how your products come together or what goes on behind the scenes, plan out a scenario on how to execute the idea. Just be careful not to use posts that are too promotional because it can turn people off if they think you’re just trying to sell something instead of providing value through entertainment.
Your content calendar should include ways to mix up your Instagram posts with some fun, new ideas. Experiment with different types of photos and see what works for you! Be sure to include contests (small ones like photo sharing work well), free samples, and sales as they can be a great way to interact with your customers. It may take some time at first, but it will be worth it in the long run.