S. No. Search Engine Optimization (SEO) Contextual Advertising
1. The purpose of SEO is to promote the site in search engine results for certain queries. Contextual advertising is a form of advertising whose purpose is to promote or send relevant traffic to website
2. The result is delayed in time Instant results
3. The effect of SEO is long term The effect stops once the advertising campaigns stops
4. SEO helps in organic traffic to the site Contextual ads sends paid traffic to the site
5. The number of visitors does not depend on the budget The number of visitors depends on the budget, more the budget more are the visitors
6. Changes takes time Changes done on the campaign are instant
7. SEO does not guarantee of your top position for any keyword but assures in the increase of traffic Contextual advertising gives guaranteed results

Now, do you know What’s is Contextual Targeting?