| S. No. | Search Engine Optimization (SEO) | Contextual Advertising |
| 1. | The purpose of SEO is to promote the site in search engine results for certain queries. | Contextual advertising is a form of advertising whose purpose is to promote or send relevant traffic to website |
| 2. | The result is delayed in time | Instant results |
| 3. | The effect of SEO is long term | The effect stops once the advertising campaigns stops |
| 4. | SEO helps in organic traffic to the site | Contextual ads sends paid traffic to the site |
| 5. | The number of visitors does not depend on the budget | The number of visitors depends on the budget, more the budget more are the visitors |
| 6. | Changes takes time | Changes done on the campaign are instant |
| 7. | SEO does not guarantee of your top position for any keyword but assures in the increase of traffic | Contextual advertising gives guaranteed results |
Now, do you know What’s is Contextual Targeting?