Best B2B Lead Generation Strategies for 2022 and Beyond

According to a press release by Gartner, 80 percent of B2B sales interactions will happen through digital channels by the year 2025.  Why? Because 33 percent of buyers prefer seller-free experiences. This number is set to rise as the years swing by.  How far is 2025 from where we are Continue Reading

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video content for advertising

4 Ways to Create Engaging Video Content For Advertising

Video content is more important than ever from a marketing perspective, but the high profile status it has attained also brings challenges with it. The main hurdle to overcome is that of creating compelling clips that outshine the competition in a marketplace that is already overflowing with attention-grabbing content. With Continue Reading

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What Technical Aspects Should You Consider When Starting An Advertising Campaign? Find Out Here

The advertising world is changing at an accelerated pace. Digital media and social networks have changed the way we interact with brands, and these changes have affected the way that advertisements are created. As a result, advertisers need to keep their eyes on new developments in order to appeal to Continue Reading

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digital marketing agency

Choosing a Digital Marketing Agency: 6 Helpful Tips

Choosing a digital marketing agency is one of the most important decisions you’ll make for your company. It’s not something you should take lightly, and it can also be quite time-consuming to find the right fit. How do you know which digital marketing agency is best for your company? With Continue Reading

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Useful Advertising Tips That Will Boost Your eCommerce Business

E-Commerce is a great boon for entrepreneurs who have a small business and the means to set up their website. Selling online allows you to reach a wider audience, gain valuable experience in running a business, and even make a profit. One of the most important things you will need Continue Reading

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How is AI Transforming Adtech?

Just like adtech (advertising tech) revolutionized digital marketing, artificial intelligence (AI) is now revolutionizing ad tech. Many digital marketers believe that AI is the next big thing when it comes to digital marketing. This is easy to believe since AI has made automating tasks for proper targeting and positioning of Continue Reading

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Improve Your Digital Marketing Strategy With These Useful Tips

Many tips can help you improve your digital marketing strategy. The tips in this article will give you an idea of how to make improvements to your website, and include some tips about how to work with social media platforms like Facebook and Twitter. This is a great way for Continue Reading

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Pro Tips On How To Run A Successful Marketing Agency

In today’s world, almost anything can be purchased from the comfort of your own home. With the rise in popularity of online shopping, marketing agencies have to go above and beyond to stay ahead of their competition. In this article, we explore a few pro tips on how you can Continue Reading

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Improve Your Lead Conversion Rate With these 8 Effective Strategies

In a time when, for most businesses, having an online business is becoming more vital than having a physical shopfront, knowing how to improve your lead conversion rate is integral to ensuring that you keep getting potential customers visiting your landing page and staying on your website. The longer they Continue Reading

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Influencer Tips: How To Get More Followers On TikTok?

TikTok is one of the newest social media sites, and despite its inception in 2016 (more than four years ago), the platform had a banner year in 2020. Tiktok grew in popularity when a global pandemonium kept people home and away from their pals. However, it also appears that the Continue Reading

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