How Brands Become Irrelevant

Brands seeking consumer acquisition and long-term loyalty must develop and maintain cultural relevance now more than ever. Why brands fail is a subject that senior management frequently questions and, no doubt, causes many sleepless nights for brand managers. Brands fail in their most basic form when people stop asking for Continue Reading

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5 Tips To Optimize Your Advertising on A Global Scale

International advertising is a challenge for many businesses. It is not easy to develop a creative strategy that can be effective with a global audience. In addition, the world has become more integrated and interconnected than ever before, which means that businesses need to be aware of how they can Continue Reading

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How to Leverage Influencer Marketing to Enhance Brand Awareness?

Brand recognition is crucial because it is nearly difficult to reach end goals, such as lead generation and sales without it. It is, in fact, the initial stage in the selling process. As a result, the entire game is dependent on employing proper branding strategies – those that address relevancy Continue Reading

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Ideas to transform your digital marketing and advertising in 2022

There can be little doubting the tremendous transformative effect the web, tech, and computers have had on the world of advertising and marketing. From simple showcase corporate websites right through to dedicated mobile apps and expansive, 24/7/365 e-commerce stores, the web has utterly transformed the options available for firms to Continue Reading

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Best B2B Lead Generation Strategies for 2022 and Beyond

According to a press release by Gartner, 80 percent of B2B sales interactions will happen through digital channels by the year 2025.  Why? Because 33 percent of buyers prefer seller-free experiences. This number is set to rise as the years swing by.  How far is 2025 from where we are Continue Reading

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Tips To Help You Manage Your Brand’s Marketing Better

If you are among the many curious entrepreneurs out there, there’s a big chance you know The Coca-Cola story. If not, you might know their logo, their popularity, and perhaps even some of their extremely creative commercials. In case none of that rings a bell, you definitely know that it’s Continue Reading

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Benefits Of Social Media Marketing in 2021 For Small Businesses

Social media has been present for over a decade now. In this time, it has moved from being just a societal platform to a large marketing platform for both small and large businesses. Many businesses have started on social media, gained fans and customers, and grown to be large and Continue Reading

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