| AD VERIFICATION | AD VALIDATION | |
| 1. | Ad verification is the process of checking the banner or the Ad is appearing at the right place i.e. right web page so that it can catch the right audience | Ad Validation is a tool/process that provides automatic validation (quality assurance) of online ads for publishers, advertisers, agencies and ad networks. |
| 2. | In simple words ad verification is verifying of ads before it renders on a page. | Ads validation is a check on the number of features of an ad so that it does not create any problem for publishers (mainly), advertisers, and agencies too. |
| 3. | It automate the QA process of checking the ads appearing on intended websites | It automate the QA process of checking the ad tags |
| 4. | This process save the wastage of impressions | This process saves time in checking the ads |
| 5. | Ads are not checked internally | Technical aspects of ads are checked like CPU usage, click tag format, frame rate, flash version, etc. |
| 6. | It’s a best technology when the ads have to spread across hundreds or even thousands of sites. | It’s a best technology when there are number of ads to check , saves too much of manual work |
| 7. | Geographic check | They work irrespective of location |
Can you provide some recommendations for the best ad validation tools out on the market today? Especially for video ads?
You can try IAS : https://integralads.com/ for Video Ads.
You can also try https://www.creativeQA.io to scan display ads and VAST video ads.