| ONLINE ADVERTISING | OFFLINE ADVERTISING | |
| 1. | Online advertising has different ways to advertise and attract users, but the advertisement remains for a lesser time than offline advertising. | Offline advertising has less ways but a bigger advantage of it’s being physical which people don’t forget easily and usually produces a high quality lead. |
| 2. | The reach is too high, you can advertise all over the globe. | The reach is too low in compare to online advertising. |
| 3. | Fast process as at any instant you can always check the performance of your advertisements. | The performance of the campaign cannot to be calculated anytime; it’s a slow process and takes time to get the result. |
| 4. | Online Advertisers can track if the ad has reached to users and how many users? | In offline there is no way to track if the users heard or saw their advertisements. |
| 5. | Time is never a constraint; advertising can be done 24×7. | Time is always a constraint as TV and radio shows are broadcast at a particular time, newspapers are published daily, and magazines weekly or monthly |
| 6. | Customization is possible whenever required, change of the content, time, targeting, etc. | It’s not easy and takes time to make any change for the advertisement. |
| 7. | Less costly than offline advertising. | Costly, as making billboards, banners, radio advertising all the charges are too high as compared to online |
| 8. | Advertisements are shown to right user. | They are shown to all the users no matter they are relevant for them or not. |
Now, what is what is online advertising in detail?
better show some real time differences
Sure, sooner!
True @AgumentedRealityAdvertising. Lot of scope in AR and VR provided future VR devices are more accessible to more and more people ..
True that Prashant
I need that job
Which Job Raja?
This is very helpful
Thank you