Law firms are starting to take digital marketing seriously. They’re looking for ways to broaden their client base and improve their services, and they know that to do so, they need the help of a digital marketing agency.
When you look at what law firms were doing five years ago versus today, it’s clear that change is happening fast. So if you want your firm to survive in 2023, here are some reasons to start with digital marketing.
Google is Changing
It’s no secret that Google, the world’s largest search engine, is changing. If you’ve been following the news recently, you’ll know that Google has been making significant changes to its algorithm and how they rank websites for search results. These changes have seen some sites rank higher than before but have also caused other sites to drop rankings.
Google is constantly updating its algorithms, meaning that law firms need to be on top of their game to keep up with these changes. The best way for law firms to do this is with digital marketing services like SEO (Search Engine Optimization) or PPC (Pay-Per-Click).
Using these services, law firms can ensure they stay relevant with today’s updates while building stronger relationships with potential clients searching online for legal help.
The Legal Industry is Changing
The legal industry is changing, and law firms’ operations need to change. The market is being disrupted by technology, client expectations are changing, and new competition is emerging. These factors mean law firms must adapt their business models to stay relevant.
If you still need to, hire the services of a digital marketing agency to stand out. The Page One Lawyer’s digital marketing services are perfect for the requirement. The Page One Lawyer agency breaks down SEO and digital marketing into distinct “sprints” that are intended to accomplish a law firm’s SEO goals quickly. According to the agency, these sprints help agencies get up to 100x leads quickly.
The first thing you need to know about today’s legal industry is that it’s being disrupted by technology. Over half of all lawyers believe their clients expect them to offer more digital services than they currently do.
If your firm isn’t offering trusted online legal advice or other digital services yet, then you could be missing out on revenue from those clients who are looking for this type of service from you now or in the future.
SEO Competition is Increasing
The legal industry is a crowded space. There are more lawyers than ever before, and the number of law firms is growing even faster. With more competition comes more SEO competition. It’s not enough to be good at what you do because there are already people who do it better than you.
According to Internet Live Stats, Google processes 3.5 billion searches per day and 1.2 trillion searches per year globally. It means that, as lawyers, we need to be prepared for a higher level of SEO competition if we want our clients to find us when they search online for legal help.
Marketing Costs are Decreasing
In the past, marketing campaigns were expensive and time-consuming. You had to pay for billboards, radio ads, TV commercials, print magazines, and newspapers. Today, digital advertising is virtually free when you consider that most people spend their time in front of a screen. Digital marketing costs are decreasing every year as it becomes more common for companies to use them in their campaigns.
According to Statista, digital advertising spending worldwide is expected to reach 876 billion dollars by 2026. With digital marketing campaigns, you’ll be able to get more clients at a fraction of what old media would cost you. You will only need small amounts of money for production or advertisement.
Instead, you can focus on creating great content that will draw in potential clients without breaking your budget or draining your resources.
Marketing Accountability is Increasing
The times are changing. Gone are the days when law firms could get away with needing a solid marketing strategy or, even worse, not knowing their marketing plan. These days, clients and potential clients demand accountability from their legal advisors. They want to know that their lawyers are using the latest technology and tactics to help them achieve success. It’s expected.
It’s also essential for law firms today to clearly understand how well their marketing efforts are working if they hope to stay relevant within an increasingly competitive legal market. Your firm needs insight into which channels and initiatives will drive more leads, new client opportunities, and, ultimately, more revenue for your business.
It’s no longer enough “to be on social media” when it comes time for clients searching online for legal help. They expect you’ll be there too, engage with them in real-time with relevant content that matches what they need at that moment in time.
You Can’t Manage What You Don’t Measure
The only way to truly understand the effectiveness of your digital marketing is to measure it. With data, you will know what’s working and what isn’t. You need to track the return on your investment (ROI) to determine if it’s worth investing in.
Your goals for digital marketing are very different from those for traditional advertising, and so are the metrics that matter most. Knowing how much time and money you’re spending on each campaign is essential, but so is understanding whether those campaigns led to increased traffic, new leads, or increased customer loyalty.
Law Firms Will Require Digital Marketing Services in 2023
The simple truth is that law firms need digital marketing. If you’re a lawyer and need to start using digital marketing tools to grow your business, you are missing out on a huge opportunity to reach more clients. And since there are around 449,894 law firms in the US, you must take advantage of every opportunity.
Digital marketing can help law firms gain visibility in their local markets, find new clients and improve their online reputation. Digital marketing also gives these lawyers more accountability for the success or failure of their efforts because it allows them to measure how much traffic they receive from different sources, like social media or search engines, and track how many calls or inquiries result from those efforts.
The legal industry is going through a significant transformation, and it’s not slowing down. For law firms to stay relevant, they must adapt their marketing strategy. Digital marketing is no longer just about social media or SEO; it’s about optimizing your website so that clients find you online and converting them into paying clients simultaneously.