When it comes to pitching products and services, most people think of in-person meetings or cold calls. But what if there was a way to pitch your product or service that was low-pressure, informal, and more likely to get a positive response?
As it turns out, there is a way: texting. Texting has become one of the most popular forms of communication in recent years, and for good reason. It’s fast, convenient, and can be used for everything from casual conversations to formal business dealings. Texting can be an especially useful tool when it comes to launching your products and services. Here are a few tips on how to use texting to do it in the most effective way possible.
One of the best ways to make sure that your marketing messages are being seen by the right people is to use automated text marketing campaigns. Automated testing allows you to send out text messages to large groups of people quickly and easily.
You can also track how many people open and read your messages, as well as how many people take action after receiving them. This information can help you to improve your campaigns and make sure that you’re reaching the right people. With the WooCommerce text message marketing integration from Emotive, you can start building automated text marketing campaigns in minutes. It will also give opt you access to all of the powerful features that come with automated text marketing, including, real-time reporting so you can track the success of your campaigns, automatic opt-ins, and opt-outs so you always stay in compliance with the law and many more.
Picking the right time for your message will make all the difference. If you contact someone too early or too late, they may not have time to respond, or there might not be enough urgency in their response. When deciding what time of day is best, think about when people are most likely to be able to engage with your product/service and consider that before sending a text message at any particular time of day. The best time to send a text message is generally considered to be between 8 am and 10 am, or between 5 pm and 7 pm since people are typically less busy at those times. Also if your clients are located in different time zones, take that into account when sending out text messages and try to find a time that would be optimal for the majority of them.
When it comes to texting, brevity is key. This isn’t the place for long, drawn-out messages people are more likely to respond if your text is short and to the point. Try to keep your messages around 160 characters or less – that’s about the equivalent of one sentence. The shorter your text, the more likely it is that the person you’re texting will read it and respond. However, if you need to say more, you can always include a link to a more detailed explanation on your website or blog. And if you do send a longer message, be sure to break it up into multiple texts so that it’s easier for the other person to read. Make sure you also give the person you’re texting a way to respond quickly, without having to type out a long message.
One of the most important things to remember is to match the tone of your text message with the tone of your product or service. If you’re pitching a high-end luxury car, for example, you wouldn’t want to send a casual, lighthearted text. You’d want to come across as professional and serious in this case. On the other hand, if you’re pitching a more laid-back product or service (like a beach vacation rental), then a more relaxed, informal tone would be more appropriate. Using the right tone will help the person you’re texting to better understand your product or service, and it will also make them more likely to respond positively.
The key to selling anything is making your proposal sound personal. But what does this mean? And how do you do it? Make sure to include small details about yourself and who you are when pitching any product or service. This can be as simple as mentioning where your company is located or what kind of work environment it has. It also helps if some of these details are relevant to the product being pitched.
For example, if you’re marketing a new kind of shampoo for curly hair, mention something about how curliness runs in your family and how much better life was after finally finding a shampoo that works for you. The tone of your text can also be personal, as long as it’s professional. Show that you’re interested in the person you’re pitching to and make it clear that you understand their needs. You don’t want to come across as pushy or aggressive, but rather someone excited to work with them.
While pitching products and services through text messages can be a great way to reach new customers, it’s important to remember to use them the right way. If you follow the tips in this article, you’ll be on your way to sending successful, personal, and professional text messages that will help you close more sales and grow your business.