So you decided that you want to design the best and most prolific traffic-generating website, there is on the web. Let’s not kid ourselves: You are in it for the money. Maybe the recognition and setting the goal and hitting it is part of the fun, too. Maybe a little bit.
There are web designers out there that help with just this task of getting your website noticed right away. You can go to fatstacksblog.com and see a prime example of how that all works. Designers like at said site have experimented and know how to get it done. Just ask them!!
Well, to start off with, what is your site about? To do the most important thing, which is writing content rich with keywords supporting what your site is about, you have to know what the subject is. Are you selling something?
So say you are into barbecuing and plan to design your site all about cooking outside. You are around the hot grill with a cold beer in hand flipping that tenderloin on the grate…it’s just heaven. Writing content about grills and utensils and barbecue sauces and the best way to cook your meat would be pretty related to the barbecuing subject.
In the content sprinkled throughout should be relevant keywords and phrases to the page (and your whole site subject) that will help the search engines to catalog your site and retrieve your site for search results. Hopefully on the first page of results. You want words and phrases that are relevant but unique. This is a bit of a science to be studied to become a master at. Choosing keywords that are popular means they are too competitive and will not yield the results you want.
As far as search engines go (which is a method you have to use to get traffic to your site), they will look at tags. The most important ones as far as getting your site found, cataloged, and brought up in searches is the <meta description> tag, the title tag and for the mobile world, the viewport tag. All three are important in their job.
Meta description is a description of the site to the readers/searchers about your site. You should keep to 160 characters because anything over that number gets cut off by search engines anyways.
The Title tag is in the header of each page of your site(or should be) and is very important to the search engine optimization of your page so make sure it is relevant and makes sense for the search engines to catalog it.
The viewport tag is a new addition to the web coding world end of 2016 with the release of HTML5.1. HTML is HyperText Markup Language and used for web pages since the web browsers got started. But with mobile phones and tablets having web browsers and the screens being so much smaller than your desktop or laptop, the viewport tag came into play so that your page could be seen on a mobile device more easily.
Like a magazine or a newspaper, there is always a headline on top introducing or explaining the content. On the web, that is the <H1> tag. Using yourH1 tags in the most productive manner for your headline is very important. This is the title of your current content and it is paramount that it is eye-catching enough to bring the people in. Consider a headline like “5 of the most delicious ways to cook a filet”.
The most important thing about the headline <H1> tag is this: make sure it has an unanswered question in it and make sure to answer that question.
Make sure all four of these tags exist on all pages of your site for the best traffic results.
Using good eye-catching images also makes for a nice site, but make sure that the ALT tag is used to describe the image and make sure the images are optimized for faster loading on your site.
Make sure that your posts are not going to be irrelevant in the next months by creating content that is timeless. In other words, try to stay from posts about summer pointers on grilling when winter is around the corner.
More Traffic For You
Web design for the sake of search engine optimization is a science. An ever-evolving science, as well. This article is a taste but by no means the most definitive or complete. Study up to keep your site on top.