Why It’s Necessary to Make Creative Video Content for Advertising?

It’s no secret that the world has gone digital. To keep up, businesses need to have a digital face for their work. People want to be able to research you online before they become customers or clients. They want to get a feel for your work. It’s also no secret Continue Reading

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How to Generate More Traffic to Your Online Store?

In the last few years, online shopping has become the most popular form of shopping among people of all generations. There are a lot of people who still go to the mall because it offers a different shopping experience, but buying items you need from the comfort of your home Continue Reading

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3 Ways to Save Money on Your Video Marketing Strategy

Creating videos for your video marketing strategy can get pricey. Even with a makeshift setup, you’re looking at a chunk of change for the equipment alone. Bringing in acting and post-production talent further ups the costs. What can you do to keep your online video marketing budget manageable? We got you. Continue Reading

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Vast Tag Example!

VAST tags are generally used in XML format, below we will the tree structure of a VAST tag. Definition of XML – Version, file, etc. <VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″>…</VAST> Parent or Root element: <VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″><Ad id=”306848238″>…</Ad> </VAST> Sub Elements: <VAST xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:noNamespaceSchemaLocation=”vast.xsd” version=”3.0″>|<Ad id=”000000000″> <InLine> <AdSystem>DCM</AdSystem> <AdTitle>In-Stream Video</AdTitle> <Error>…</Error> <Impression>…</Impression> <Creatives>…</Creatives> <Extensions>…</Extensions> </InLine> </Ad> </VAST> Sub-Element: Impression: The below Continue Reading

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Quick five points for VAST v/s MRAID

VAST full form is “Video Ad Serving Template” whereas MRAID full form is “Mobile Rich Media Ad Interface Definitions” VAST is used as a standard for video player whereas MRAID is used as a standard for mobile What is Rich Media (video) advertising This standard defines the communication between the Continue Reading

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