| S.No. | Intrusive Marketing | Non – Intrusive Marketing |
| 1 | The term Intrusive means invasive or unwelcomed. It is the form of Advertising that often ends up upsetting the customer. | Non-intrusive ads are meant for a well-targeted audience shown at the right time and at the right place. |
| 2 | Internet users being bombarded with random ad, which is why almost 60% users have already installed ad blockers which blocks these intrusive ads to a certain extent. | Users trust these ads a lot more as they are targeted to them personally. Ad blockers allow these to pass through and are displayed on the web page. |
| 3 | Content on the ads is random and often out of sync with the information on the webpage due to which it fails to gather to interest of the users. | Content is well thought Out and Researched which focus on conveying Brand’s Message clearly. These are intelligently placed on the Website to gather user attention. |
| 4 | Most part of the revenue spent on these campaigns fails to generate good returns. This is primarily due to poor performance of these campaigns | Being retargeted these ads deliver better results and generate high Returns |
| 5 | These are generalised ads being pushed out to all the audience available on the web. | Retargeting technique is used by the advertisers to reach out to the users with ads of their interests. |
| 6 | Advertisers usually focus on serving impressions rather than specific ads to target audience. | As Users trust these ads they are willing to engage and click these ads which form better relationship between brand and Users. |
| 7 | Random ads on websites are the form of intrusive marketing which is often ignored by users | Facebook and Google are prime examples who serve non-intrusive ads. Facebook records user likes and serves them with relevant ads. |
What is Intrusive Interstitial Ads?
Intrusive interstitial ads are basically pop-up ads. It tends to block most or all pages, resulting in a bad user experience for both desktop and mobile users. These types of ads make it difficult to access the page as intended. A common exception to the rule is when there are legally required (or ethically recommended) notifications, such as pop-ups for age verification.
