|S.No.||Intrusive Marketing||Non – Intrusive Marketing|
|1||The term Intrusive means invasive or unwelcomed. It is the form of Advertising that often ends up upsetting the customer.||Non-intrusive ads are meant for a well-targeted audience shown at the right time and at the right place.|
|2||Internet users being bombarded with random ad, which is why almost 60% users have already installed ad blockers which blocks these intrusive ads to a certain extent.||Users trust these ads a lot more as they are targeted to them personally. Ad blockers allow these to pass through and are displayed on the web page.|
|3||Content on the ads is random and often out of sync with the information on the webpage due to which it fails to gather to interest of the users.||Content is well thought Out and Researched which focus on conveying Brand’s Message clearly. These are intelligently placed on the Website to gather user attention.|
|4||Most part of the revenue spent on these campaigns fails to generate good returns. This is primarily due to poor performance of these campaigns||Being retargeted these ads deliver better results and generate high Returns|
|5||These are generalised ads being pushed out to all the audience available on the web.||Retargeting technique is used by the advertisers to reach out to the users with ads of their interests.|
|6||Advertisers usually focus on serving impressions rather than specific ads to target audience.||As Users trust these ads they are willing to engage and click these ads which form better relationship between brand and Users.|
|7||Random ads on websites are the form of intrusive marketing which is often ignored by users||Facebook and Google are prime examples who serve non-intrusive ads. Facebook records user likes and serves them with relevant ads.|
What is Intrusive Interstitial Ads?
Intrusive interstitial ads are basically pop-up ads. It tends to block most or all pages, resulting in a bad user experience for both desktop and mobile users. These types of ads make it difficult to access the page as intended. A common exception to the rule is when there are legally required (or ethically recommended) notifications, such as pop-ups for age verification.