Corporate videos play a pivotal role in the marketing of any business. They represent your brand identity and hence need to be created with proper consideration. There are several factors upon which a corporate video depends. The success of a video depends on knowing your audience and trying to deliver a message as clearly and smoothly as possible. You need to ensure that you make an emotional connection with the target audience and effectively communicate with them. In this article, we take a look at the difference between a good and bad corporate video.
Reaching the Target Audience
A good corporate video hits a specific target audience. Before producing a corporation, study potential customers and audiences. Placing significance on aesthetics is all well and good but focusing on the strategic approach is necessary. Try to be as specific as possible in the video and explain how your product or services will improve the lives of potential customers. A small strategic approach is usually used for this. A name and background story is given to a client and then take that as a base the whole video proceeds.
Delivering the Message
The success of a corporation video verily depends upon the delivery of your message. And here in the UK, the competition is fierce. Hence, you need to ask yourself, what makes a good corporate video? and the answer is that the video needs to be very specific and not beat around the bush. If you try to get an abundance of points across, there’s a great chance of losing your audience. The message in your video needs to be specific because if not, you may miss opportunities to properly connect with your audience.
Connection With The Audience
The decision to buy a product is usually an emotional one. It’s a good practice to mention all the benefits of your products. However, the best way to sell something to a potential customer is by creating a deeper connection with them. Portray how your product or service will affect their lives. A good corporate video always has an emotional impact on the customer. This connection can persuade the customer to buy your services or products.
Information and Duration
Overloading the audience with facts, figures, and graphs will only overwhelm them. Therefore, you must ensure you don’t put too much information in your videos. Moreover, the duration of the video also plays a key role in its success. When a video is too long, potential customers will lose interest. So, it’s imperative that your video is around 3-5 minutes long to keep the audience’s attention.
There are plenty of dos and don’ts of making a successful corporate video. It needs to be concise and straightforward. There should be clarity and the audience should understand whatever is being shown. Additionally, the audio and video quality should be good. Try to reduce lengthy videos to avoid losing the viewers’ attention span with abundant information. This can lead to boredom or restlessness and will have your audience turn elsewhere.