Native is in fast pace and is expected to have much more spends in 2015 than 2014. Advertisers are liking it and are interested doing different than traditional advertising or banner advertising. To know in detail about native advertising, click here and also let’s know which publisher started native ads in which year:
“New York Times” First Native Ad – Advertiser “DELL“:
The “Wall Street Journal” First Native Ad:
2 thoughts on “Native Advertising – When and Who?”
From what I understood, Native Ads are usually adopting the look and feel of the platform. However, the Dell ad example shown in The New York Times, seems slightly out of place- specially with their blue background.
Do let me know what you think.
Ideally, that blendness would give a bit more spike. But keeping the same background does not confirm it as native ad. It should go with the content, blend or merge with it so that it does not look like a banner ad and many more measures to look on.