There is probably no such business in the whole world that would not have made mistakes or had angry customers and bad reviews. It is completely normal and unavoidable – mistakes happen because we are humans, not robots, and also let’s be fair – not every customer will like everything about your business even if, theoretically, everything was done perfectly.

And there is a very long list of things that could go wrong – try to avoid it, but something will happen anyway. It could be a cheesy slogan, a commercial with a model that does not fit the idea of the brand, not having a proper helpdesk team, spamming customers with too many emails – the list is endless.

But of course, there are always the main things that happen the most often and are very important to avoid. Therefore, we would like to share with you some common situations and tips about avoiding annoying your customers. 

Tip #1: Turn Off Notifications

It is considered very rude and impolite to have your pop-ups and notifications turned on while you are with a customer. No matter if you work at a coffee shop where you serve the customer his coffee, or you work in a bank and work with business clients. It implies for phones and computers too.

When you are with a customer, all your attention should be dedicated to that one person. If you have constant notifications coming in, they will inevitably distract you and drive your attention, which is very impolite. Also, it might make the customers feel like you have more important business to attend to rather than do your job and respect your customers.

Tip #2: Have a Proper Website

And in other words – avoid having chaos on your website. It is not that difficult to do, especially in these times of modern technologies and development – there are plenty of online tools that can help you build a business website within a day. All you need is a website template that is sleek and modern. 

Also, it is crucial that the website would be easy to navigate – if it is not, then new website visitors will leave very quickly. In these dynamic times when competition in the market is huge, it is very important to have a website that is easy to use and understand. More to it, one of the main cart abandonment reasons is checkout with too many steps – make sure you fix that too.

Tip #3: Do Not Send Too Many Emails

Building a smart newsletter campaign is not bad – it is actually one of the greatest ways to remind your customer about yourself or to launch a successful remarketing campaign. Email works great if you want to tell your customers about a special limited-time offer and create a sense of urgency. But you can not let yourself overdo email marketing – because people can get annoyed easily. 

And if we were speaking about direct communication by email between your teammates and the customers, there are also some things you should always avoid. For instance, you should never send emails that are not specific, very long, or very personal. Try to avoid the meaningless content as much as possible – nobody likes it, and this way, you also show that you do not value your customer’s time.

Tip #4: Say No to Automated Customer Service

Having automated customer service might seem very convenient at first, and many sources on the internet tell you to automate as many processes in your business as possible. Because time is money. But that is just partially true – you have to evaluate the fact that you save time, but does that saved time cost more than a lost customer?

No matter what kind of person your customer is, an introvert or an extrovert, at the end of the day, nobody wants to talk to a machine. It is very disappointing, and it also wastes your customer’s time, especially if, after choosing an option after an option, the customer still ends up not having the information he wanted to request.

Tip #5: Do Not Overdo the Number of Calls

You can have a great sales calls team, but it will not help if the number of calls in a short period of time is too big. Receiving tons of notifications, email, and messages is annoying enough – today, we live in a world that is overloaded with the amount of information, especially on social media, and it is simply tiring. 

Not even talking about a call – one call in a longer period of time is okay, but if you start calling your customer every other day with a new offer, he will most likely ask you never to call again.