| S No. | Google Analytics | Omniture |
| 1. | It’s completely free and is a best tool for smaller businesses or websites | Omniture is typical and involves some cost ($30K – $100K) during implementation, you don’t find free login to see Omniture working |
| 2. | Implementation process is much more easier then Omniture as it does not involves a lot of pre configuration at the page level | Omniture needs technically smart people and can be handled by the ones who already knows end to end process of Omniture. This requires heavy configuration at the page level which in turn is beneficial as you get to see all the user behavior |
| 3. | Google Analytics can be used as an enterprise platform but not as apt as Omniture, it’s an amazing tool for basic tracking | Omniture is completely an enterprise platform which is majorly used by bigger firms like HP, Microsoft, etc. |
| 4. | Real time traffic reporting is possible in GA | Real time data is seen but there is a lag of around 2 hours |
| 5. | Only 5 custom variables can be defined in GA free service whereas paid can provide 50 variables | Omniture provides a limit of 75 traffic properties, 75 conversion variables and 100 events per report suite |
| 6. | You cannot capture personal identifiable data in GA, it is against Google policies | It is allowed in Omniture and also provides access to individual visitor data |
| 7. | CRM integration is not possible | Allowed |
| 8. | Google Adwords can be integrated | Not possible |
| 9. | GA does not allow to import any user data | It allows to import external data but with conditions and requires insight understanding |
| 10. | Graphing of elements with the data is not a feature provided in GA | Customized graphical layout is possible in reports |
| 11. | It provides real time activity monitoring | No real time alerts are possible |
| 12. | Tracking script which has to be implemented on the page is very easy to generate | The base tracking script is easily available through Admin Console Code Manager, but any further customization requires manual coding |
| 13. | You get the real time users but not complete report in real time, you need to wait for 24 hours to see yesterday’s performance | 100% real time data and is a best tool if optimization is priority |
| 14. | GA does not provide any customer support | It does provide and is a lot helpful when managing for a heavy client |
| 15. | Only 4 goals can be tracked | 100 goals can be tracked |
| 16. | It stores cookies for 30 days | It stores cookies for 15 years |
| 17. | Pre-defined and custom filters available at the profile level | Limited filtering options |
| 18. | Google Analytics keeps data up to 25 months | It keeps all website data collected as long as you’re a customer. |
| 19. | Time spent on a form can be counted | Time spent on each field of a form can also be counted |
| 20. | GA main skill is online marketing analytics | Omniture’s main skill is web analytics and optimization |
Can you tell me more?
Hey Alex,
More difference between them are little practical i.e. while using both the platform you will see a lot of small differences between them.
Regards,
kOA
What are the different processing rules vs vista rules in Adobe analytics.
Hey Sunil,
Give us some time, will surely add the difference between rules and vista rules.
Regards,
kOA