Whether you love playing blackjack or roulette, or slots are more your thing, signing up to an online casino is a great idea. In 2020, there are hundreds of online casinos to pick from. However, the popular giants will likely be the first platforms that spring to mind.

This is because the most popular online casinos know how to market and advertise their brands, helping to establish a loyal audience and turn interested players into paying customers. With that in mind, here are five common advertising and marketing methods that popular online casinos use.


When players look for an online casino to join, they want to pick one that is reputable and reliable. Many online casinos understand the importance of setting up a blog, which is an effective and affordable way to show players that they’re an active and modern company with tons to offer. Whether it’s the latest developments in the casino world, the math behind gambling, or a schedule of events, lots of online casinos blog daily to keep players engaged with their brand.

Social Media

In 2020, billions of people access social media platforms. Facebook, Instagram, and Twitter are used by millions of online casino players, which makes them the perfect platforms for online casinos to advertise their services. Social media can be a great way for online casinos to expand their audience base, communicate with players, and stay on top of the game.


When signing up to an online casino, you will have to input your personal details like your name, phone number, and email address. Many online casinos contact their players via email to keep them up to date with the latest goings-on in their company. Whether it’s sign up bonuses, a game launch, or referring friends and family, email marketing is an effective tool for online casinos. The best online casinos will use enticing headlines to lure consumers in.


With so much choice on the market, all the popular online casinos are in competition with each other. When a player looks for an online casino to join, they will likely stick to the first page of the search engine ranking results. Therefore, using SEO (search engine optimization) is vital for online casinos who need to ensure their page is seen before others.

Join Relevant Websites and Communities

Before a player signs up to an online casino, they want to make sure that they’re getting excellent value for money. Many online casinos like Fair Go casino understand their reservations, which is why they join relevant websites and communities to promote their brand. Casino review websites provide a great opportunity for players to learn more about the casino, what games they have to offer, as well as what existing players think about their service.

One common goal that all online casino platforms share is to attract as many players as possible to their brand. To do this effectively, they use all the advertising and marketing tactics listed above.