SEO optimization can make or break your website. Optimizing a website is not only important for giving your page a chance to be found on Search Engine Search Pages (SERPs) but to also increase its ranking depending on the relevancy of your content to what is being searched. Consequently, the process of optimization has the power to increase organic traffic. However, website optimization is not only about improving your numbers and revenue. The question here is not whether optimization matters, but rather how to have your website flawlessly optimized. Here are some answers to this question.

Keyword Research

The two parts that hold the most gravity in any website optimization strategy are content and keyword research. Crafting unique yet interesting content to set your website apart from the competition is just as important as planting the right keywords that will allow your website to be discovered by people who are interested in what the website has to offer. As mentioned by many experts, there are a lot of tools that can help you conduct proper keyword research. The popularity of certain keywords can help you judge the competition as well. Despite what many people think, well-researched keywords don’t only hold gravity at the beginning of any marketing strategy, but it is also essential every once in a while, to stay current with the ever-changing results and numbers.

Sometimes, an Audit Is Everything

Without auditing, figuring out the effectiveness of your optimization plan and identifying SEO strategy pitfalls is not a possibility. A huge part of any well-thought-out optimization plan relies heavily on performing audits not only to evaluate the content of your website but also its technical framework and design. Audits help website owners in putting their fingers on the problem and finding remedies to solve them. A quick 54-point audit can clarify how important it is to focus on creating a mobile-friendly website. This goes back to the fact that each mobile brand and device tend to display websites in different ways which might hinder some users from witnessing the full potential of your website.

Long Content

The average word count for a blog post is around 1600 words. This means that you may want to focus on producing long-form content that can engage your audience. This actually sounds easier said than done because long content can easily be disregarded if it’s not engaging or interesting enough. One of the most recommended practices is checking the top results on the first page and see the average length of the content. It’s better to decide based upon proven and tried practices before you take gambles that may end up being unnecessary. Since long content takes more time to be read, your readers will be on your website for a longer time. Search engines view this content as having more information that deserves to be ranked higher if it’s well-written.

Website developers and search engines essentially share the same goals which are providing relative content, providing a positive user experience, and forcing websites to work harder by producing higher conversions. Numerous practices are used to optimize a website, but it’s important to create a plan before you follow these practices blindly.