How Can Small Brands Leverage Tools for Advertising Success?

Every business owner wants to own a profitable and successful business. Unfortunately, building a thriving brand hasn’t been an easy feat in the last couple of decades. A few years back, you had to spend a lot of time, resources, and effort on traditional advertising strategies. From newspapers to radio, Continue Reading

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Advertising A Hotel Online: How It Works?

One of the most effective ways to let people know about your property’s message is advertising your hotel online. With so many hotels advertising online, it’s crucial that you get into the market as well. Here’s a rundown of how you can have an effective online advertisement for your business. Continue Reading

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Facebook new IDEA for Brand Advertisers – “Forget about CTR”

After the Facebook has tied up with Datalogix they are trying to come up with some innovation and idea to give it a new start for something great in online advertising. Brad Smallwood, Facebook’s head of measurement and insights, said ” We ended up in this world where the click is king ” and rest Continue Reading

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Google becomes online advertising king !

Google the forever king in online world has become the US market leader in online display ads, and now leads all categories for Internet advertising including search and mobile. Google now holds more share than any other company in each of the US search, display and mobile advertising markets.Google will Continue Reading

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Facebook knocks Datalogix For Ad Tracking

Facebook has stepped more inside regarding the data work and has tied up with datalogix ( a data company that specializes in tracking consumer behavior ) to better understand user behavior and the effectiveness of different in-site advertisements.Also the goal is to measure the effectiveness of Facebook ads for large brands at scale. All Continue Reading

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Facebook and Twitter improving ad targeting

Facebook and twitter both were working on the behavior targeting capabilities and they have finally enhanced their targeting features so as enabling advertisers to better target the social sites’ users. Facebook is in mood to update ad retargeting based on users’ email addresses, phone numbers and app user identities soon.This will enable advertisers to Continue Reading

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