How Can Small Brands Leverage Tools for Advertising Success?

Every business owner wants to own a profitable and successful business. Unfortunately, building a thriving brand hasn’t been an easy feat in the last couple of decades. A few years back, you had to spend a lot of time, resources, and effort on traditional advertising strategies. From newspapers to radio, Continue Reading

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Facebook knocks Datalogix For Ad Tracking

Facebook has stepped more inside regarding the data work and has tied up with datalogix ( a data company that specializes in tracking consumer behavior ) to better understand user behavior and the effectiveness of different in-site advertisements.Also the goal is to measure the effectiveness of Facebook ads for large brands at scale. All Continue Reading

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Facebook and Twitter improving ad targeting

Facebook and twitter both were working on the behavior targeting capabilities and they have finally enhanced their targeting features so as enabling advertisers to better target the social sites’ users. Facebook is in mood to update ad retargeting based on users’ email addresses, phone numbers and app user identities soon.This will enable advertisers to Continue Reading

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