5 Facebook Live Tips to Improve Online Advertising and Boost Brand Awareness

In 2015, Facebook released Facebook Live, a feature that enables individuals, groups, and businesses to connect with their audiences via video. Ever since, this feature has been used by companies for several purposes, such as improving their online advertising and boosting their brand awareness. Over the years, the strategy has Continue Reading

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6 Killer Promotion Ideas for Your Online Course

Creating and selling online courses is one of the most effective ways to earn passive income. If you have enough knowledge and expertise about a particular subject, you can create an online course and sell it to those who are interested in your discipline. Whether it’s photography, baking, illustrating, marketing, Continue Reading

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How to Generate More Traffic to Your Online Store?

In the last few years, online shopping has become the most popular form of shopping among people of all generations. There are a lot of people who still go to the mall because it offers a different shopping experience, but buying items you need from the comfort of your home Continue Reading

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How to Improve Your Digital Marketing Game?

The internet has become so big in our society that the western world is starting to call it a basic right and necessity. Businesses are also aware of this and are trying to take advantage of the number of users online at any given point. This is where digital marketing Continue Reading

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The Online Advertising Strategies You Need to Know

There was a time, not that long ago, when advertising and marketing took place physically, through posters, billboards, and flyers. However, now marketing and advertising are near enough entirely digital, and while the more antiquated formerly mentioned methods are still utilized, they are not as successful as their digital counterparts. Continue Reading

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Tips on Making the Most Out of Social Media Campaigns

The most popular social media platforms like Facebook and Instagram, have hundreds of millions of active monthly users. The number is incredible, and it is no surprise to see so many brands shifting their focus on social media marketing. Of course, some brands will find it harder than others, especially Continue Reading

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Facebook Blueprint Certification Preparation Pointers

Facebook Campaign structure is divided into three parts: A Campaign Ad Set Ad In Facebook, Placements available via below products are: Facebook Feeds (mobile and desktop) Instant Articles (mobile only) In-Stream Videos (mobile and desktop) Right Column (desktop only) Suggested Videos (mobile and desktop) Instagram Feed (mobile only) Stories (mobile Continue Reading

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Instagram Advertising v/s Facebook Advertising

Introduction Instagram came into existence in 2010 and today has a user-base of 1 billion users. In 2012, it was acquired by Facebook founder Mark Zuckerberg. Facebook was launched in 2004 and has grown to become the largest social media platform. It has an active user-base of 2.1 billion. User Continue Reading

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What is Social Media Content Calendar? Why is it important?

Definition of social media content calendar? A content calendar is just like its name: a calendar that contains all the articles that will be published on social media. All the important dates are pre-highlighted with the topic of content that will go live on social media channels. Why do I Continue Reading

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How to plan your Social Media Marketing?

Growth of the Internet has lead to a massive surge in user base on social platforms. With over 4 billion active users on Facebook, Twitter,  Instagram, YouTube, Whatsapp makes these platforms most preferred avenues for brands to advertise their products. In the current era of globalization, every brand is aiming to move to Continue Reading

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