If you’ve done your fair share of digital marketing, then you’re probably already aware of how important it is to use Facebook to advertise your services and products. Facebook is one of the most powerful social media platforms and marketing tools that many business owners use to expand their reach. Some people even prefer to start their business by creating an account on Facebook, and while that is not strongly advised for startups, Facebook is still highly recommended for effective social media marketing.
If you want to know more about Facebook advertising, keep reading on.
You’ll Advertise Your Services via Various Ads
What’s great about Facebook is that it will provide you with multiple ways to promote your services. For example, if you already have an old post with no pictures, you can optimize that post by adding a photo to the post and reposting it to get more reactions from your audience. Pictures add context to your content and will attract more people to view your services. You can also use video ads; they are practical, convenient, and effective, especially if you use animations or GIFs.
Not everyone can get a grip on Facebook advertisements, though, at least not at first. That’s why you should consider hiring an online marketing firm that will recommend the most effective type of advertisement to use on Facebook according to your business needs and goals. They’ll also be able to help you with social media marketing in general, which is an integral part of your marketing campaign. Moreover, you can use collection ads that allow you to display 5 products so that your customers can buy them instantly, and dynamic ads, which are going to attract more potential customers, as they display your products to the people who’re likely to purchase them. This brings us to the second point.
Facebook Uses Demographic Data to Bring More Potential Customers
Facebook has a total of 2.50 billion monthly active users and 2.26 billion mobile active users as of 9/4/2019. These users are of different ages, cultures, ethnicities, nationalities, income, occupations, and educational levels. All of this information is recorded in Facebooks’ databases, which are then segmented according to these factors.
Facebook uses these segmentations to display your products to certain people. For example, if your products are likely to appeal to people from Gen x and the millennials, then your ads will be displayed on their newsfeed and you’re likely to get more customers than you would have if these same ads were displayed, for instance, for people from the baby boomer generation. By using demographic segmentation, you’ll be able to reach your target audience more easily and make effective use of time and resources since these resources will be focused on a segmented group of people.
Facebook Advertising Is Cheaper Than Other Platforms
Facebook is a user-friendly platform where you can share your business name, ideas, goals, services, and products and give a brief description of them. You can even talk about your workplace, your business partners, or any other aspect of your business in a casual manner for your audience. You can do all of this on a single platform with minimum effort and without paying a lot of money. It will cost you more or less $5 depending on a number of other factors, like the number of likes you get and the CPC (Cost Per Click), which can be different depending on where you live. The CPC costs are $0.28 in the US, which is fairly low compared to other social media websites.
Ads Manager App
Facebook takes the process of creating ads to a new level via this application. With this app, you will be able to create new ads and manage existing ones from your android and apple devices, save drafts for the ads you’ve just created, or duplicate the ones that you already have and add changes as you see fit. This app is also useful if you have more than one page, as you will be able to manage all ads for these pages in one place.
When it comes to social media marketing, Facebook is certainly a great asset to your campaign. With the multiple tools and options, not to mention the easy navigation, you’ll be able to effectively market your business through one of the most popular social media platforms. However, this doesn’t mean that you should count solely on Facebook for marketing. Communication with your customers, online visibility, and attractive web design are all elements that contribute to the success of your digital marketing campaign.