Having a great product and choosing an excellent platform like Shopify for your e-commerce business are the most important first steps to success. However, to maximize this success, you need to implement the right measures to make your Shopify store stand out from the crowd. This takes more than just building a beautiful online store to draw the attention of shoppers, as organic traffic is very hard to attract when you first start. And that is where SEO rankings come into play. The higher your website ranks on search engines, the more users will be able to find your store.
SEO is a vital tool in e-commerce marketing and to help you achieve your goals, this article is a guide on how to improve your Shopify store’s SEO ranking.
Your Shopify store ranking circles around one foundation; keywords. The experts at Evolve SEO Agency explain that by ensuring that your page has the keywords that people are actively looking for online, you have taken the biggest step towards attaining a great ranking. Finding the right keywords to drive traffic to your site is not easy so you may want to hire the services of a marketing agency to do the research and implementation on your behalf. It is crucial to put yourself in your customers’ shoes to identify keywords. Always take into consideration the search volume for keywords and phrases, along with how difficult they are to rank. This is where marketing specialists and keyword research tools can help you. They will be able to use statistics and search data to find the keywords which will allow you to drive traffic to your site and away from your competitors’.
Optimize Your Website
Organizing the content on your page in an effective and easy-to-navigate way is one of the most important things you can do to improve your store’s SEO success. If everything is displayed in a way that helps users quickly and easily find what they are looking for, visitors are more likely to take the time to stay longer on your site. This has a major effect on boosting your SEO rankings.
The key to making your site easier to navigate lies in the simplicity of things, since search engines will have no problem crawling and ranking your products. You do not have to jam your page with categories and subcategories, and during the building process, keep your customers in mind at every stage.
Improve User Experience
There are many factors on your site that need taken care of to ensure that the users have the best experience possible while surfing your page:
Fast loading speeds
No ones want to get stuck in the mud when shopping online, and the faster your loading speeds, the longer visitors will stay on your site. With Shopify, your options for speeding up are limited, but everything can be improved by using simple themes, removing unnecessary apps and optimizing your media attachments.
Choosing a design that works well on any type of device will pay dividends in your Shopify store SEO ranking. Put your emphasis on mobile devices, since they are now being used most regularly for online shopping.
The key here is providing genuine value to your visitors to turn them into customers. Engaging writing, embedded images, and videos are all great content that will help you in keeping your customers on your site for longer which will in turn lead to increased sales.
Utilize Meta Descriptions
A thoughtful and well-written meta description can help you tremendously in terms of traffic, which will then improve your CTR (click-through rate). This plays an enormously important role in SEO ranking, so it is an element of your Shopify store that you need to keep a close eye on. Used to summarize the content of a web page, meta descriptions usually appear underneath the links on search engine results pages. For your Shopify store to reach the top spot in the rankings, your meta descriptions must be concise, accurate and most importantly, include the most important keywords. The meta description of different pages will require different editing processes; for example editing your homepage is much easier compared to other pages on your site, so if you are not sure what to do, consult a professional.
These are the key things that you need to do to maximize the chances of your Shopify store appearing in the top positions of search engines. Right now is the perfect time to implement these strategies into your site. It will not be long before you see positive results and truly understand how a proper SEO plan can take your E-commerce business to the next level.