Homepage and landing pages are not the same. While many website visitors mistake one over the other, it’s vital to identify their similarities together with common differences to help you out. In the digital marketer’s lexicon, these two terms have different purpose and identity.
Is A Homepage The Same As Landing Page?
One of the fundamental factors that set apart a home page from a landing page is its objective. Homepage focuses on empowering and providing vital information for site visitors, while landing pages (post-click) focuses on convincing your site visitors to take action. Some several factors and degrees affect the homepage and landing page’s success.
If you look closer with landing pages, it targets a specific audience while providing benefits to ensure site visitors follow your desired action. Building a high conversion landing page is vital to achieving your business goal. Unbounce is one of the trusted landing page software in the market. To give you a detailed overview of this software, Freedom Bound Business reviewed the pros and cons of Unbounce together with its essential features that are highly effective for new and established websites that need to increase their conversion rate.
- Homepage’s main objective is to direct your site visitors to relevant content while the landing page delivers the requested material.
- The homepage has a broader audience while landing pages are dedicated to specific audiences.
- Landing page traffic source is from a dedicated campaign while homepage drives traffic from various organic sources.
- When it comes to content, the landing page provides certainty associated with the benefits you’ll get its desired action
- Homepage contents are the business’s overall positioning and niche copy.
- Finally, the landing page comes with CTA’s while the homepage draws site visitors profoundly into your site.
Key Differences Between Home Page And Landing Page
In digital marketing, we often hear terms like homepage and landing page. What sets them apart from each other? How will you identify the homepage, and which one is the company’s click-through landing page?
While goal, traffic source, and purpose are several factors to identify a homepage from a landing page. It’s vital to understand each page’s purpose for you to optimize their functions properly. Here’s what you need to know:
- Target Audience and Page Purpose
One of the most significant factors that set landing pages apart from the homepage is their target or objective. It’s easier to identify them with their intended purpose. When a site visitor is redirected to a page after clicking the ads that you’ve created, they land on a certain page—the landing page.
The landing page enables you to target specific demographics that have higher conversion based on your target audience’s needs. Landing pages redirect potential leads into sales. An effective landing page offers a higher site conversion rate.
- Page Content
While you may place specific content from your homepage to the landing page, you want to optimize landing page content to stay focused on the product, service, or offer you want to promote.
Homepages drive organic traffic while landing pages drive traffic from paid ads or search terms; redirecting potential leads to your site. Your click-through landing page must be specific with these ads and keywords.
Typically, landing pages redirect someone who has clicked on your paid ads into the specific page and finds what they are looking for.
The landing page’s main objective is to convert your traffic to sales. On the other hand, homepages come in various purposes like providing information while empowering your site visitors.
The links on these pages vary as well. Homepages come with various links on the footer and links from your social media profiles. These links are required to help visitors get through where they want to improve the user experience.
You don’t need to place any links with landing pages as you’ll want them to stay on the page and convert to sales. You want your target audience to concentrate on their purchase or desired actions and limit potential distractions.
The most significant difference between landing pages and homepage is your desired action. Landing pages must have CTA (Call to Action) to encourage a potential lead to convert into sales.
There are various types of CTA found on a website, either form field, subscription, purchase options, and more. Regardless of your desired action, it must be straightforward and obvious. Frequently, CTA’s boost site conversion rate. An effective CTA that provides a sense of urgency has a higher conversion rate than traditional CTAs.
The homepage provides tons of information, sources, and links. It’s designed to provide a wider array of resources and information to engage potential clients. Landing pages have a clear message that is relevant to your content. While it’s objective is to convert, including lead generation, increase subscriptions, prompt phone calls, or initiate purchase, both pages are vital to your business website.