Are you looking to increase traffic on your business’ website? Have you been thinking about making changes to your online marketing campaigns but don’t know where to start? If yes, focusing on the right keywords for your web pages could be the way to go.

When done right, these keywords will act as unpaid employees who work 24×7 to bring in targeted traffic to your business website. This can lead to more sales and service subscriptions. Well, who will not like that?!

If you’re confused about which keywords are right for your business and how to do it right, keep reading this blog post. We have shared practical tips for keyword research we bet you didn’t know before.

Take a look.

Focus on Keyword Intent

Here’s the truth – while searching volume for any term is considered an important metric, it’s not the only metric to consider.

Nowadays, you also need to look at a keyword’s commercial intent. An internet user will likely use a specific search term to find a business or service online with a “transactional approach.”

Low-intent keywords like “video games” are vague and don’t give you a clear idea about the searcher’s mindset. They could be only scrolling for video game names or looking to buy one. But you don’t know anything for sure. 

On the other hand, keywords like “Low-interest home loans” mean that the searcher’s intent is for low-interest loans, and they are serious about it.

Analyze Local Search Trends

Looking at the keyword research trends in your area will help you narrow down on keywords that you can focus on most for local SEO.

So, let’s say if you research keywords related to cycling. Chances are, you will see that most of the people in your area are searching for “bike shop near me” and not just “cycling.” 

So, you can optimize your local pages for “bike shop near me” and not “cycling” if you sell cycles and bikes. This will also help you understand the local trends better.

Don’t Forget Keyword Difficulty

New businesses often make the mistake of concentrating on high-difficulty keywords. These are broad keywords with a lot of search volume but are hard to rank for.

For instance, “Laptops”, “Hospitals” , “Insurance companies”, etc.

On the other hand, long-tail keywords are easy to rank for. They have lower search volume but more targeted traffic.

For instance -” Best laptops under $1000″ “24-hour hospitals in Columbia”.

So, try to focus on long-tail keywords for your online marketing campaign. In the long run, they will benefit you more.

Leverage the Services of an SEO Agency

Consider hiring a Columbia SEO agency if you think keyword research or SEO might be too overwhelming for you.

They will know which keywords perform well for your competitors in your niche. They can also tell you whether your money is better spent on a broad keyword or a long-tail one.

This will help you come up with the right SEO campaigns. You will also be able to monitor your website’s daily performance in search engines so that you can make changes if needed.

Use Google Autocomplete

You can get a lot of great keyword ideas from this tool. It is easy to use and makes your job simple. When you type in the Google search bar and hit enter, it will show you a list of related queries based on your first few words.

For instance, you type “guitar” and hit enter. It will show you a list of autocompletes for the terms people are looking for, along with “Guitar.”

For example, “guitar with 2-year warranty”, “guitar shops near me,” etc.,

Final Word

Well-researched keywords are essential for any business to increase sales and revenue. While looking for the right keywords, don’t forget to consider the search volume and commercial intent.

We hope the above tips were helpful.