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How to Use Advertising Strategies to Grow Your Business Fast

These days, competition is so tight that it’s no longer enough to offer the best products and services. You also need excellent advertising strategies to make sure that you reach your target audience. Your business won’t get customers if people don’t know that you have so much to offer. So, Continue Reading

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Do You Trust Online Advertising? POLL!

[socialpoll id=”2368841″]

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Ten reasons to invest in Online Advertising

It is the fastest growing medium than any other High penetration on all targets, especially in the youth segment. Wide coverage – It comprises of targets that are highly commercial as between 17 and 55, of middle and upper class, urban habitats, with high purchasing power, accustomed to new technologies and trends and prescribe Continue Reading

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“Why to do online advertising campaigns”? – Still not sure!!

There could me many reason to satisfy your doubt on online advertising, let us know them all – • Best value for money – The digital media and online advertising guarantees lower costs because there are no associated costs to the production of brochures, advertisements and other materials compared to Continue Reading

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Advertising Goals

Having a goal in advertising is very important, before starting any campaign the goal should be clear and the focus on it should be maintained till the end of the campaign or till the goal is achieved. There can be many goals to a campaign as it completely depends on Continue Reading

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Google Analytics v/s Omniture

Comparing Omniture and Google Analytics is not really apt as both serves the site analysis purpose but Omniture stands at a different league providing several advanced segmentation whereas GA gives the basic plus some advanced tracking which is of course covered by Omniture too. But though people have this common Continue Reading

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How to choose an Ad Network?

Online advertising has grown like anything and so the number of Ad Networks has increased in the market. At times it becomes too difficult for an Advertiser to choose which Ad Network is the right network for their business success. Any wrong decision can directly or indirectly hurt their business Continue Reading

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Best Practices for CPC Campaigns

CREATIVE TESTING – Set up creative test if multiple creative will be used and after 500 clicks, start with FRESH opt data with best creative only as any bad creative can lower down the CTR badly. PACING – Initially (i.e. in the testing phase) set the pacing to be aggressive Continue Reading

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Facebook knocks Datalogix For Ad Tracking

Facebook has stepped more inside regarding the data work and has tied up with datalogix ( a data company that specializes in tracking consumer behavior ) to better understand user behavior and the effectiveness of different in-site advertisements.Also the goal is to measure the effectiveness of Facebook ads for large brands at scale. All Continue Reading

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